Your Partner In Retail 4.0

For 20 years, T-ROC has consistently helped customers achieve sales and operational excellence through premier staffing outsource, technology, software and consumer insights for the top global brick and mortar retailers, manufacturers, service providers, and distributors..

Now with more than 8,950 W2 employees and 19,000 contractors, we support retail initiatives throughout the Americas.

We are excited to learn more about your business and finding opportunities to grow together.

Working, Learning and Evolving

We are proud of what we have accomplished so far. But we’re not resting on our laurels – we foster a culture of innovation to harness the power of people, process, and technology.

As the complexity of high-value products grows and retail shopping experiences change, so do we. Constantly investing in the best people and technology to stay on top of our game and yours.

Reach out anytime so we can explore your Retail 4.0 opportunities.


The people of T-ROC are what makes us special. We’re savvy enough to understand the nuances of complicated brick and mortar operations, and humble enough to know you want tangible results not just talk.

Brett Beveridge

Founder and CEO

Karen Paletta

Chief Operating Officer

Lowell Rush

Chief Financial Officer

Randy Knutson

Chief Strategy Officer

Leighann McGinnis

Chief People Officer

Chris Green

Senior VP of Business Development

Alvaro Pozo

COO & GM, T-ROC International

Eduardo Santaella

GM, Mobile Insight

Geovani Aday


Sam Hersey

GM, The Consumer Insight

Awards & Recognition
Great Things Come From Hard Work

We love celebrating our successes (and yours). Over the years we have accumulated a bunch of hardware and accolades - thanks to our great team and customers.

South Florida
Retail Industry
Culture / Work


From our modest beginnings, we continue to grow throughout North America, with rapid expansion into Central and South America.

US and Global Headquarters

800 South Douglas Road Suite 450
Coral Gables, FL 33134
Phone: 305-539-3810

Regional Office

113 West Central Avenue
Suite 201
Bentonville, AR 72712


Avenida Apoquindo 5950
Piso 20, oficina 108
Las Condes, Santiago, Chile


Avenida Juan de Arona 755
Piso 2, oficina 138
San Isidro, Lima, Peru


Calle Javier Barros Sierra 495
Piso 1, oficina 128, Colonia Santa Fe
Delegacion Alvaro Obregon, 01210
CDMX, Mexico

Retail 4.0 Insights

Our blogs and social posts keep you up to date on the latest industry trends to help you rock the retail brick and mortar world.

co Branding


How Successful Online Direct Featured Image

How Successful Online Direct-to-Consumer Brands Can Make the Move to Brick-and-Mortar

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5 Steps To Improving Retail Employee Retention

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From Clicks to Bricks

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Brett’s podcast interview | Millionaire Interviews

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Holiday 2019: Where the Retail Magic is Happening

MSPA America Featured Image

MSPA Americas Welcomes Board of Directors for 2020

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Rethinking Brand Ambassadorship

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CEOs Try to Lasso Healthcare Costs, But More Needs to be Done

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CEOs Agree that Tax Breaks are Needed to Lure Businesses to Florida

Looks Who's Talking

T-ROC News

Check out the latest news articles and press releases on the great work we are doing with our clients, employees, and communities.

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Meet South Florida’s 2020 Power Leaders 250

T-ROC Attends Women in Consumer Technology Legacy Awards Reception at CES 2020

T-ROC Attends Women in Consumer Technology Legacy Awards Reception at CES 2020

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T-ROC Announced As Newest Member of Best Buy’s 3rd Party Approved Providers


New website announcement

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T-ROC at CES 2020 – Contact Us To Schedule A Meeting

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T-ROC names Karen Paletta Chief Operating Officer


Let’s Talk Mobile Opens New Xfinity Store In Ypsilanti, Michigan

MSPA America Featured Image

MSPA Americas Welcomes Sam Hersey As New President Of Board Of Directors

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Brett Beveridge Honored At The 7th Annual Extraordinary Women Leading Change Conference

T-ROC &TRO Both Rank on the Inc. 5000’s Fastest-growing Private Companies in America List Thumb

T-ROC & TRO Both Rank on the Inc. 5000’s Fastest-growing Private Companies in America List

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