From Hustling Cell Phones Out of a Van to Leading One of the Nation’s Largest Retail Operators

• T-ROC Staff
• Jul 2, 2025
• 1 min read

What do bartending, selling cell phones from a van, and running one of the largest retail operators in the U.S. have in common?

Brett Beveridge.

On this episode of The Come Up, T-ROC’s Founder & CEO shares the real story behind his journey—from startup hustle to scaling a retail powerhouse trusted by the world’s biggest brands.

💡 What you’ll learn:

• How he turned a van into a $100M business

• When to scale vs. when to focus

• The real difference between raising money and building a business

• What’s coming next in retail (hint: it’s not all about automation)

“Retail isn’t dead. But it is evolving—and not every product needs a person behind it.” — Brett Beveridge

🎧 Don’t miss this one:
👉 Listen to the full episode