Mystery Shopping That Drives Results: What Retailers Get Wrong—and How to Get It Right
Every retailer wants to believe they’re delivering a great in-store experience—but how do you really know what’s happening at the shelf, when leadership isn’t around to see it? That’s where mystery shopping changes the game. At T-ROC, we’ve learned something simple but powerful: most retail issues aren’t strategic—they’re operational. And those breakdowns in execution? They’re…