Today’s consumer is a tough audience. That’s because we have more shopping options, more purchasing options, and more fulfillment options than ever before. We can buy cars in vending machines – talk about instant gratification!
This new world has given rise to smarter, savvier, and far more demanding customers who expect you to understand what they want and deliver it. This requires taking a good hard look at yourself.
What’s it like to shop your brand? Your stores? Your website? How do customers feel about you? What do they love? What don’t they like? Customer insights give you the inside scoop on your audience and that’s a huge advantage, because if you’re not connecting, they’re not buying.