Why a Committed Retail Sales Associate’s Value is Still Important in Today’s Retail Environment

  • book T-ROC Staff
  • calendar May 16, 2022
  • clock 2 mins read

Sometimes it’s easy to forget just how important knowledgeable, well-trained and committed retail associates are. In a brick-and-mortar store, it’s the retail associates that makes the experience come to life, and who knows the products inside-out and backwards. While consumers are game-ready before they ever walk in the door, the sales associate carries the ball across the finish line. Here’s just a few reasons why sales associates can make all the difference:


You operate in this industry every day. Even though consumers are researching more now than any other time in history, it doesn’t mean they’ve done an exhaustive search, nor do they have the expertise or longevity in the industry that you do. It’s not uncommon for consumers to miss steps in their research journey that could impact the final outcome.


You live the entire ecosystem. Solutions today no longer do everything in one box. Almost all of today’s smart technology is interconnected and relies on other parts of the ecosystem to deliver the full experience they were created to do. As the sales professional, you understand the complete ecosystem and how to avoid mishaps.


You are a post-purchase lifeline. It’s almost inevitable in today’s post-sales environment that a consumer will reach back out for validation in some form. Don’t underestimate the value in that practice, as most tenure sales associates live off referrals.


To learn more how T-ROC brings the power of people and technology together to build innovative solutions for manufacturers, brands and retailers, get in touch with contact Lou Kindschuh, Vice President of Business Development, [email protected].


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