MSPA Americas Welcomes Board of Directors for 2020

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  • calendar Nov 22, 2019
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Louisville, KY (November 22, 2019) – MSPA Americas, the trade association representing the customer experience management and measurement industry, is pleased to announce its 2020 Board of Directors.

Sam Hersey will be the association’s new president. He has been active in various leadership roles in the retail industry for 25 years. In his current capacity, he is the co-founder and COO of The Consumer Insight (TCI). Sam has leveraged many relationships throughout his career and continues to excel his clients expectations through his array of service offerings including: audits, mystery shops, brand ambassador programs, telephone surveys, customer satisfaction reporting, merchandising support assignments, and competitive analysis for over 100 clients in all 50 states, Puerto Rico, the Caribbean, Canada and Europe. He is experienced with serving some of the most highly recognizable global brands.

The 2020 MSPA Americas Board of Directors includes:

President: Sam Hersey, COO (Co-Founder), The Consumer Insight
Vice President: Paul Ryan, President, Secret Shopper
Treasurer: Stan Hart, Chief Executive Officer, Alta360 Research Inc
Immediate Past President: Charles Stiles, President, Business Evaluation Services
Director at Large: Jason Bare, Global Vice President, BARE International
Director at Large: Elaine Buxton, President and Chief Executive Officer, Confero
Director at Large: Vicki Dempsey, Vice President Sales and Marketing, Jancyn
Director at Large: Jane Edwards-Hall, President, Grove Partnerships
Director at Large: Tyler Goodwin, Chief Executive Officer, 360 Intel
Director at Large: Dana Stetzer, President, BestMark
Governor: Rich Bradley, President and Chief Executive Officer, CX Orlando


MSPA Americas connects and supports the businesses that influence the customer experience through managing, quantifying, interpreting, enhancing and re-defining the customer experience. Widely recognized as the leader in customer service experience measurement, management, and training, MSPA Americas is made up of member companies that provide these services to a variety of industries. The association strengthens the customer experience industry by uniting the efforts and actions of its members and supporting the businesses they serve.

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