Product Demonstrator vs Brand Ambassador: What’s the Difference?
Who represents your brand?
In a time when social media, influencers, and relatable personas are some of the most trusted sources of information for consumers, word-of-mouth advertising is critical. Companies need a friendly face to build a positive image, promote their products, and connect with customers, but with a more structured and intentional approach.
There are many marketing roles that can fulfill your needs, including Product Demonstrators and Brand Ambassadors. Each specialist has their advantages, so you’ll need to decide which will more effectively achieve your brand voice and spread your message.
Your preferred marketing provider ultimately depends on your goals and priorities. Below, we’ll explore the roles of each and help you determine which is best for your brand.
What Is a Product Demonstrator?
This specialist conducts product demonstrations and in-store sampling events for customers. Their goal is to provide information and incentives to persuade consumers to purchase. Product Demonstrators are product experts, knowledgeable in the facts, figures, and proper use of the product, and able to answer questions in a way consumers can understand.
Product Demonstrators primarily work from retail locations and events, engaging consumers directly and providing friendly customer service. With deep technical knowledge and experience, they ensure consumers are informed before buying a product.
Also, learn about the differences between an influencer and a brand ambassador.
What Is a Brand Ambassador?
A Brand Ambassador is a Product Demonstrator taken to the next level.
They help customers in much the same way to ultimately deliver the sale. However, the biggest and most noticeable difference is that they add a layer of brand passion, similar to the way an influencer delivers a message of praise across all channels. Their strength is connecting with the target audience. Their next-level passion for the brand inspires them to share that enthusiasm with like-minded consumers.
They’re knowledgeable about the product but specialize in effective messaging. Brand Ambassadors are authentic and meet the people where they are, ready to address real problems consumers have in their daily lives. This way, customers see them less as a salesperson and more as a peer advocating for a product and brand they love.
Another big difference is that Brand Ambassadors are educators for your brand. They can be embedded in any retail environment to teach customers and employees about your product’s benefits, features, and functions to other salespeople. This raises the overall capabilities of a retail partner in better selling your brand and products.
Additionally, they act as compliance experts, ensuring your products are displayed in the best light with all the tools of great salesmanship. Thanks to T-ROCs technology platforms, you will also have the added benefit of a real-time record of how your brand looks in the retail environment, guaranteeing you are set up for sales growth success.
What Can Product Demonstrators or Brand Ambassadors Do for Your Company?
Product Demonstrators and Brand Ambassadors can increase sales, but they do so in different ways. A Product Demonstrator excels at improving consumer knowledge and awareness surrounding a product. They can dive deeper into the details and key features, making customers feel informed and confident about their purchases.
Brand Ambassadors, on the other hand, are masters of your brand. They engage consumers to interact with the product and the company as a whole. As representatives of your brand, they go above and beyond to adhere to your standards and build relationships with assigned retail stores.
While Product Demonstrators make most of their sales presentations at retail locations or exhibitions, the job responsibilities of a Brand Ambassador also include word-of-mouth tactics and online marketing. They can promote your company through your website, blogs, or social media.
Platforms like Facebook, Twitter, and Instagram are valuable for connecting with consumers, and most Brand Ambassadors already have a solid following. They also provide product feedback and insights to tell you what’s working and what isn’t.
What Is Your Event Goal?
Consider the structure and goal of your event and ask yourself the following questions:
- Are you launching a new product or looking to boost sales?
- Do you need someone to explain how your product works?
- Is your aim to spread brand awareness and get consumers more invested in your company’s image?
- What platform are you using to spread the message, and how much time do you have to do it?
- Do you need someone to educate other salespeople for retail partners so you can improve sales and knowledge across the board?
A Product Demonstrator is suited for in-store retail sales. They are a practical option if your goal is to inform potential customers about the technical details of a specific product, which is valuable for new product launches or existing products that are unknown or misunderstood. However, they may need time to make their sales pitch.
In today’s fast-paced world, most consumers don’t have time to stop and watch in-depth product demonstrations. They want to make sure they’ll like what they buy and that the product does what it’s meant to do. So how can companies fulfill these requirements on any platform in a brief amount of time? That’s where a Brand Ambassador comes in.
Brand Ambassadors build trust not only in the product but also in the brand itself. With an established following, they can reach a larger audience in a shorter time-span while maintaining a voice of honesty and credibility. They’ll help customers understand your products, why they should use them, and why they should turn to your company in the future.
Which Specialist Is Right for You?
With the right messenger, more consumers will connect with your company and become returning customers. Whether you’re a small business or a high-volume retail store, Brand Ambassadors can provide the representation your company needs.
Let T-ROC connect you with the best and brightest in brand enthusiasts. Our Brand Ambassador programs offer tailored solutions to help you optimize and grow your business. T-ROC ambassadors are highly-trained experts at launching new products and improving brand awareness. They know how to connect with customers in-person and online, and they will improve the education level of other salespeople so they, in turn, can also act as your Brand Ambassadors.
We also offer proprietary technology that measures real-time data, providing insight into the success of your products, events, and T-ROC Brand Ambassador strategies.
What does a Product Demonstrator do?
Product Demonstrators provide basic product overviews, usually in retail stores. They sample products, show customers how to use them, and answer questions. They use their knowledge of the product to persuade consumers to buy.
What does a Brand Ambassador do?
A Brand Ambassador does more than a Product Demonstrator – they also represent the company and help spread the brand image, messaging, and products to potential customers. They act in various settings – online, in-person, and actively engage consumers and other salespeople. Brand Ambassadors bridge the gap between customers and the company.