How Successful Online Direct-to-Consumer Brands Can Make the Move to Brick-and-Mortar

• T-ROC Staff
• Dec 17, 2019
• 3 mins read

 

 

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81% of consumers say they’ll make at least one purchase from a direct-to-consumer brand within the next five years. Major brands in this space including Warby Parker, Casper, and Peloton are launching brick-and-mortar experiences, giving brands the opportunity to engage with new audiences. But with convenience, seamless interfaces, and shipping ease, why would these businesses with so much online success want to break into brick-and-mortar?

The majority (82%) of shoppers still want to view and touch products before committing to them online, and 49% cited not being able to touch, feel, or try a product is one of their least favorite aspects of online shopping. Some brands are addressing this with dedicated brick-and-mortar stores, while others are putting on special events in membership based retailers or pop-up shops. This provides new complications for these digitally native businesses.

Investing in an omnichannel approach allows businesses to meet consumers at every point in the customer journey, which is critical in the retail vertical. After receiving mass acclaim in their online model, a brick-and-mortar presence is a very logical next step. Companies looking to create or scale their own retail presence will need everything from site selection, inventory management, staffing and training costs, property taxes, leasing, and more. 

Going to CES? Schedule a meeting with us to find out more. Not at the show? No problem! Set up an intro call today. [email protected] or (786) 539-1720

With innovative program consultation through the entire lifecycle of a product, T-ROC’s scope of services includes full-time dedicated as well as part-time and shared services labor solutions, custom training, merchandising, and inventory management that reduces returns and increases rebuy options. T-ROC is the only service provider who executes full turn-key national operations, with the ability to leverage that platform to open and operate stores for clients.

In-person selling is a different world compared to online businesses, and will require a different set of skills and heightened level of customer service. With more than 20+ years of experience in sales and field operations support with channels of mobile, TV and home electronics, automotive, large and small appliances, computers and peripherals, home furnishings, travel, fashion, health, fitness and beauty, toy and baby, and many more, T-ROC is a premier leader. T-ROC’s executives have owned and operated thousands of mobile and specialty pop-up stores.

If you’re a direct-to-consumer brand looking to move into a physical store setting, T-ROC can help take you to the next level, redefining what brick-and-mortar can be.

Going to CES? Schedule a meeting with us to find out more. Not at the show? No problem! Set up an intro call today. [email protected] or (786) 539-1720