The Revenue Optimization Companies
T-ROC Global
Winning at Retail Through People, Technology & Data
For more than 20 years, T-ROC Global has partnered with the world’s leading brands to grow revenue, strengthen customer experiences, and build winning retail operations at scale.
Our Story
Who We Are
T-ROC Global — formally known as The Revenue Optimization Companies — is a full-service retail solutions company headquartered in Miami, Florida. Founded over 20 years ago by CEO Brett Beveridge, T-ROC was built on a single belief: that brands who invest in the right people, the right technology, and the right data will always win at retail.
Today, T-ROC is one of the most trusted names in retail outsourcing, serving 500+ brand clients across consumer electronics, telecom, CPG, health & beauty, and home improvement. Our teams operate inside thousands of retail locations nationwide — including Best Buy, Walmart, Costco, Sam’s Club, Target, T-Mobile, and AT&T — delivering measurable sales lift, compliance, and brand representation every day.
What sets T-ROC apart is our integrated model. We do not offer a single service in isolation. Instead, we deploy brand ambassadors, mystery shoppers, merchandisers, field teams, and managed technology solutions as a unified, data-driven ecosystem. Every program is measured, optimized, and reported with transparency so clients can see exactly where retail performance is improving.
Whether a brand needs dedicated product specialists on the floor, real-time store compliance auditing, seasonal merchandising support, or next-generation virtual selling tools like our proprietary VIBA (Virtual In-Store Brand Ambassador) platform, T-ROC delivers the full retail stack — all under one roof.
What We Do
Our Retail Solutions
From the sales floor to the back office, T-ROC offers the full spectrum of retail execution services. Every solution is designed to drive measurable revenue and brand performance.
Brand Ambassador Programs
Dedicated, trained product specialists who represent your brand in-store, educating shoppers and converting sales at the point of decision.
Mystery Shopping
Objective, real-time store audits that measure associate performance, compliance, and customer experience against defined brand standards.
Retail Merchandising
Full-service merchandising teams that execute resets, new product launches, planogram compliance, and seasonal refreshes across national chains.
Retail Staffing
Flexible, scalable retail staffing solutions — from permanent placement to seasonal surges — backed by deep industry expertise and nationwide reach.
Managed Technology
End-to-end deployment and management of in-store technology including kiosks, digital signage, and the VIBA Virtual In-Store Brand Ambassador platform.
Experiential Retail
Immersive pop-up events and experiential activations that create memorable brand moments, drive trial, and generate lasting customer loyalty.
T-ROC by the Numbers
Scale That Moves the Needle
20+
Years in Retail
500+
Brand Clients Served
50
States — Nationwide Coverage
#1
Rated for Consumer Electronics Retail
Leadership
Founded by a Retail Visionary
T-ROC’s leadership team brings deep retail expertise and a relentless focus on client outcomes. At the helm is founder and CEO Brett Beveridge.
Brett Beveridge
Founder & Chief Executive Officer
Brett Beveridge founded T-ROC Global more than 20 years ago with the mission of helping brands win at retail through smarter people deployment, technology, and accountability. Under his leadership, T-ROC has grown into one of the most recognized retail solutions companies in North America, trusted by global brands and national retailers alike.
Retail Partners
Trusted in the Nation’s Leading Stores
T-ROC teams operate inside the most recognized retail environments in the United States, executing programs that drive sales and elevate the shopper experience.
Walmart
Costco
Sam’s Club
Target
T-Mobile
AT&T
Knowledge Center
Retail Resources & Guides
Explore T-ROC’s in-depth guides and research reports to deepen your understanding of retail strategy, field execution, and emerging trends.
Ready to Win at Retail?
Tell us about your retail challenges. Our team will design a solution built around your brand, your budget, and your goals.