Retail 4.0: A Digital Plan For Brick and Mortar Success
- Apr 20, 2022
- 6 mins read
News flash. Without a comprehensive and immediate digital solution driving your brick and mortar retail operations, you’re going to be left in the old-school dust. This is the age of Retail 4.0 and it means re-thinking and retooling the way we look at the customer experience, inventory management, and every area of business operations that impacts your sales and performance.
From how we engage customers to how we manage inventory to how we streamline field operations, Retail 4.0 is disrupting and transforming the status quo and charting new territory by bringing an overarching digital focus to your business. This means being able to gather data, implement powerful IT tools and software to start driving your in-store sales operations through this prism.
As with any giant leap forward, making the most of Retail 4.0 requires a solid plan of action and the ability to execute it.
Our Retail 4.0 Vision
At T-ROC, our Retail 4.0 platform combines the most advanced digital technology with the best practices gained over decades of retail experience working hand-in-hand with Global Tier-1 Retailers. Unlike other retail consulting agencies, T-ROC solutions don’t relay solely on advanced electronic forms.
Our Retail 4.0 programs capture process and present valuable insights to our customers. We are unique in implementing a holistic approach to Retail 4.0, delivering data-driven intelligence from a number of key sources – A.I., robots, door swings, and foot traffic sensors, 3 PLs, RFID, video, intelligent mats, geographic and demographic sources, and more. We capitalize on he full spectrum of Retail 4.0 possibilities to deliver an end-to-end solution that provides unprecedented visibility across your operations and unmatched insight into your customers. This is how our approach to Retail 4.0 drives better decisions and valuable outcomes.
Improved Sales Performance
Our Retail 4.0 solutions in real-time visibility into store conditions. Use this information to improve store appearance, employee engagement, and customer experience. See higher conversion rations. Grow basket size and bundles. Drive revenue by making the shopping journey more enjoyable, convenient, and compelling. Support omnichannel engagements, a BOPIS (Buy online and pick up in-store) model, crucial to brick and mortar retailers ready to embrace Retail 4.0 as part of the way they operate.
Enhanced Brand Experiences
Gain deep insights into how merchandising, field and 3 PL activity, pricing, employee knowledge and engagement, competition, location, time of day, and other factors impact brand experiences. Use these Retail 4.0 insights to drive improvements and generate revenue.
Our Retail 4.0 solutions distill internal and external data into crystal-clear, actionable reports that detail performance across your sales lifecycle. Use them to enhance strategic planning; make confident and informed decisions, and drive programs to maximize ROI and customer loyalty.
Better Team and Partner Engagement
The visibility and accountability our Retail 4.0 solutions provide empower and inspire employees, 3PLs, and partners to be their level best. From HQ to the field to the sales floor, you’ll drive productivity, improve job satisfaction, and deliver a better customer experience. The ability to manage in-store conditions in real-time, in every venue is crucial to elevating performance.
Our unique vision for Retail 4.0 brings everything together – visibility, engagement, productivity, consumer insights, performance metrics, store appearance, and more – so you know what’s working, what’s not, and what needs to change to improve operations and grow sales.
Features & Benefits
Our solutions incorporate relevant Retail 4.0 technology where it’s needed, with role-based hierarchy and access controls to ensure a scalable, secure solution. We support your retail store and brand operations through a comprehensive range of features.
- Traffic and Coverage Modeling
- Staff Scheduling & Tracking
- Patented Location-Based Compliance Management
- Fully Customizable Smart Forms
- Dynamic Dashboards
- Merchandising, Pricing, Store & Team Analytics
- Actionable Notifications
- Task Management
With T-ROC as your Retail 4.0 partner, every key component of brick and mortar success is driven forward. You benefit from real-time visibility across your teams, markets, products, and partners that are only possible by digitally enabling your business using a technology solution built around the unique needs and idiosyncrasies of your retail business. See the big picture and every little detail to make proactive moves with confidence.
- Store visits
- Opening and closing venue checklists
- Merchandising and pricing compliance
- Merchandising restock/fulfillment
- Assisted sales engagements
- One-on-one coaching
- Team, Store Associates and Partner training
- In-store condition monitoring
- Sales and product training
- New product launches and promotions
- Mystery shopping
- Competitive Intelligence
- New product/promotion readiness and launch
T-ROC Retail 4.0 programs deliver the data insights brands need to improve field marketing, 3PL, merchandise, pricing, sales, and operations performance. Our platform makes it simple to manage W2 badged employees, 1099 contracts at 3PLs, or any combination of teams. In a single platform, you can manage a full range of programs, including brand ambassadors, merchandising, assisted selling, training, competitive intelligence, experiential marketing events, product launches, and promotional programs. Combine in-store data and external data sources to understand what is working and what is not. Only T-ROC makes Retail 4.0 work this hard for brands.
- Program Insights
Unify your data across programs, 3PLs, and retail locations
- Merchandise Insights
See your brand as your customers see it
- Sales Insights
Identify key factors impacting revenue – location, merchandise, pricing, time of day, etc.
- Team Insights
Ensure compliance and quality of work
- Business Insights
Be confident your decisions will yield the desired results
- Employee/Partner Insights
Measure team and contractor performance. Track activity and ensure compliance.
Leveraging powerful data insights, retailers are able to more effectively manage field teams, merchandising, product launch and promotions programs, store operations, in-store conditions, and facilities activities. Our Retail 4.0 platform captures the right, relevant data and puts it in front of the right decision-makers. You get highly targeted data to glean insights that are valuable to exactly what you do, without being mired in extraneous information that isn’t relevant to your success. We distill everything into clear and actionable reports that lead to informed decisions to drive sales and operational excellence.
- Program Insights
Unify data and insights across all programs and brand relationships.
- Store Insights
Combine data on store appearance and merchandising with field activity and other data for a complete picture of key selling factors.
- Conversion Insights
Gain a clear picture of sales performance beyond revenue – customer journey, training, footfall/door swing traffic, and more.
- Compliance Insights
Curtail facilities, merchandise, product and promotion issues
- Business Insights
Be confident your decision will yield the expected results
- Employee/Partner Insights
Leverage geofencing and activity insights to drive performance and compliance
- Operations Insights
Concise reporting reveals factors impacting operations and gives you to power to resolve issues. Fast.
No other retail management company has a deeper understanding of this new digital age and what it means for brands and retailers, especially those operating brick and mortar venues. Applying industry best practices, decades of experience working with Global Tier-1 retailers, and the latest intelligent data capture and retail technologies, we deliver measurable results for our clients across their operations. Why do Fortune 500 companies turn to T-ROC to deliver Retail 4.0 solutions? Because the numbers don’t lie.
- 15% Same Staff Store Coverage Increase
- 2-3x Faster Issue Resolution
- 85% Reduced Field Admin Time
- Up to 50% Sales Performance Increase