From T-ROC · the retail execution experts
Digital Labor for Physical Retail.
Digital labor: AI staff you deploy like headcount — trained once, on shift everywhere.
An AI expert with a face and a voice — selling in your aisles, on your site, and on your shopper’s phone. All day. Every day. In any language.
The retail problem
The most expensive gap in retail is the one at the shelf.
Hiring won’t close it. Self-checkout doesn’t sell. Online catches the shopper after you’ve already lost them — and they don’t come back.
No one to ask
She pulls out her phone — and buys from a competitor.
The silent aisle
The labor budget is fixed. The shopping moments aren’t.
Google answers instead
Her expert is in her pocket — and it isn’t selling your product.
Why now
The AI that took 18 months to build last year is off the shelf today. Whoever deploys it this year sets the bar — and doing nothing compounds every quarter.
“Customers come to a store to interact with somebody, get their questions answered, and expect the products to be there.”Customer experience director · Sporting goods retailer
We spent 25 years putting people on retail floors. We watched great products die in silent aisles because no one was there to answer one question. VIBA is our answer.
The T-ROC team
Every gap is a sale walking out the door. Here’s what we did about it.
The hardware
Built like store furniture.
Sells like your best associate.
VIBA lives on Elo touchscreen totems and self-service stands — commercial-grade hardware designed for the sales floor, with a branded backer that makes it unmistakably yours.
AI · On dutyPick your size. Pick your spot.
Three portrait touchscreens. Three stand configurations. One expert on every one of them.
24″ portrait touchscreen. More canvas for configuration-heavy categories — decks, TVs, wireless plans.
Sees, hears, speaks
Camera, mic and speakers turn the screen into a conversation — shoppers ask out loud and VIBA answers out loud.
Takes the money
EMV payment cradles, receipt printers and barcode scanners via Elo Edge Connect — the totem can close the sale on the spot.
Open to everyone
Assist buttons and ADA keypads keep the experience accessible to every shopper on the floor.
Already have kiosks? VIBA is hardware-flexible — your hardware, our brain. T-ROC certifies, deploys and supports either way.
Talk hardware →The software
An expert with a face.
Powered by serious AI.
VIBA isn’t a screen with buttons. It’s a brand ambassador on screen — Gemini-powered on Google Cloud, trained on your products, your pitch, your promotions.
Your brand’s face · your brand’s voice
Answers every question, out loud
“Which TV fits my room?” “Will these fit my car?” Ask by voice or tap — VIBA speaks the answer, fluently and with reasons.
Recommends, with reasons
Not “here’s what’s popular.” VIBA asks the shopper’s situation and explains why each pick fits. Bigger basket. Fewer returns.
Configures the complicated
The shopper knows what they want it to do. VIBA translates that into the right bundle — mount, accessory, warranty — all in the cart.
Speaks every shopper’s language
Spanish, Mandarin, Polish, Vietnamese — natively, in real time, with the same product knowledge in every one.
Turns talk into data
Every interaction feeds Retail360 — and becomes an operational decision. More below.
You’ve met the brain. Now watch it sell ↓
The star of the show
Don’t just read about it.
Take VIBA for a test run.
Pick a scenario and watch a real VIBA conversation play out — the questions, the reasons, the handoff. At launch, this stage goes fully live: you’ll talk to VIBA right here.
Demo mode
Scripted demo shown · the live, talk-to-it VIBA web experience takes this stage at launch.
Not ready for a 30-minute call? The one-pager is built to forward to your team.
One conversation, every surface
From the end-cap to the aisle
to their phone.
Most retail tech loses the shopper the moment they walk away. VIBA is the first that follows the sale — the same conversation, the same cart, the same expert, from the store floor to the couch.
Beat 1 · The end-cap
The question gets asked
High-intent shopper, point of decision. VIBA guides, recommends, configures.
Beat 2 · The handoff
The sale changes screens
Tap or scan. Cart and context jump to their phone, mid-sentence.
Beat 3 · Beyond the aisle
The decision gets finished
Shared with a partner or contractor. Bought later. Still your sale.
How it works
Serious AI under the hood. Zero lift on your end.
Built on Google Cloud with Gemini AI — enterprise-grade, secure, and integrated with the systems you already run. Here’s what getting VIBA actually looks like:
You bring your products
Catalog · FAQs · brand voice. We train VIBA on all of it.
We deploy the surfaces
Kiosk · web · mobile · QR — installed by T-ROC’s field team.
We run it for you
24/7 monitoring · updates · support. T-ROC operates it.
You bring your products. We bring everything else.
Every conversation becomes intel. That’s Retail360.
T-ROC’s own retail intelligence platform. We didn’t license it — we built it. Most AI vendors stop at the conversation. We turn every one into a better store.
2025 TWICE VIP Award · Retail Tech
Plays well with your stack
- Shopify
- Salesforce
- SAP
- Microsoft Dynamics
- Oracle
- Custom APIs
The proof
We’ve watched it close.
The numbers came with it.
Live in the field
Selling $5,000 sheds at Costco. Right now.
At Costco special events across the country, Gorilla Shed sells premium, American-made sheds — the definition of a considered purchase. Working each event: VIBA on an Elo totem, stationed at the display shed — answering questions, walking sizes and options, and moving shoppers to the order.
Measured across live VIBA programs. We’ll walk through the data in your demo.
In their words. Real quotes from real retail leaders.
We’ve been leaving money on the table in unstaffed, high-margin departments. This gives us expert coverage in every aisle.
VP Store Operations · Consumer electronics retailerWe can’t train away high turnover, but we can supplement it. A just-in-time mentor for staff handling complex inquiries without hours of back-room training.
SVP Retail Operations · National wholesale clubWhere VIBA earns its keep
Built for the considered sale.
Cheap and simple sells itself. It’s the expensive, complicated purchase — the one that needs a conversation — where an expert in the aisle changes the outcome. That’s exactly where VIBA lives.
“One story. Every location. Every hour. Online and in the aisle.”The Digital Labor promise: your best pitch, delivered consistently everywhere your shopper meets your brand — updated once, current everywhere.
The honest comparison
Not a web widget.
Not another screen with buttons.
| What shoppers get | VIBA + T-ROC | Web-only avatar | Static kiosk |
|---|---|---|---|
| A face, a voice, a real conversation | ✓ | — | — |
| Works in the physical aisle, on real hardware | ✓ | — | — |
| Kiosk → phone continuity | ✓ | — | — |
| Deployed & supported by a national field team | ✓ | — | — |
| Closed-loop retail operations data | ✓ | Limited | — |
| 24/7 · every language | ✓ | ✓ | — |
For brands
Your brand expert. On your site. At your activation.
The same expert that sells for retailers works for the brand directly — two ways.
Play 1 · On your e-commerce site
Sell at midnight.
- Your flagship expert, embedded on your product pages — at 11pm
- Same answers, same brand voice as your retail floor, in any language
- Cart flows into your checkout · every interaction into Retail360 + CRM
Play 2 · At your activation
Light up roadshows, campaigns, and events.
- Roadshows — every end-cap, every weekend. No no-show risk.
- Campaigns at the shelf — one message, every engagement, lift reported live
- Events — pop-ups, trade shows, experiential. Your voice, every time.
Questions? Answers.
VIBA — Virtual Interactive Brand Ambassador — is T-ROC’s AI retail sales avatar: an expert with a face and a voice that answers questions, recommends with reasons and configures complex products, on kiosks, web and mobile.
No — VIBA is fully AI. A lifelike digital brand ambassador, not a remote agent on video. That’s exactly how it can be on shift in every aisle, every hour, in every language at once.
Elo touchscreen totems and stands in three sizes — or your existing kiosks. Your hardware, our brain; T-ROC certifies, deploys and supports either way.
No. Chatbots type. VIBA talks — a lifelike brand ambassador that holds a spoken sales conversation and hands it to the shopper’s phone mid-sentence.
Weeks, not quarters. T-ROC’s field team deploys and runs everything, backed by a 99.5% uptime SLA.
Yes — VIBA is part of T-ROC’s Digital Labor Solution. The same expert works your aisles, your website and your activations with one consistent story, 24/7.
Pricing depends on your surfaces and scale, so we scope it together on a quick call — book a demo and we’ll build your number.
The camera and microphone exist for the conversation, not surveillance — VIBA identifies intent, not individuals. The interaction data VIBA captures is yours — it feeds your Retail360 reporting, not a third party. Data practices are configured with your privacy and legal teams before launch.
VIBA answers from your approved catalog, content and pricing — what you give it, not the open internet. When a question falls outside that, it says so and hands the shopper to an associate or your support line instead of guessing.
Send us the update — catalog, pricing, promotions — and T-ROC pushes it live across every kiosk, web and mobile surface. The field team monitors and operates it 24/7.
Through EMV-certified payment cradles on the totem and your existing payment processor and checkout. Card data flows through your payment stack, not through VIBA.
Your next best associate
never clocks out.
See VIBA sell your products, in your category, on real hardware. The demo takes 30 minutes. The impression lasts longer.
Download the one-pager ↓One sheet, front and back. Built to forward to your team.