Retail Merchandising Services for CPG Brands | T-ROC Global
T-ROC Global operates retail merchandising services for major CPG (consumer packaged goods) brands across U.S. grocery, mass, club, drug, and dollar channels. This page covers what CPG merchandising services include, what distinguishes CPG-specific merchandising from generalist retail merchandising, and how T-ROC’s programs deliver measurable category execution at scale.
What CPG Retail Merchandising Services Cover
CPG merchandising services span seven distinct activity types:
Planogram Compliance Auditing
Photo-verified verification that each store is executing the brand’s planogram correctly — every SKU in the right facing, every shelf strip in place, every secondary placement in the right location. Most CPG brands operate with 40-60 percent baseline compliance; T-ROC programs typically improve this to 85-95 percent within 6-12 months.
Secondary Placement Programs
Endcap installation, lobby and aisle display setup, register-area placement, and seasonal aisle execution. Secondary placement drives disproportionate share of category velocity for most CPG categories.
New Item Cut-Ins
When a brand launches a new SKU or revises an existing one, the cut-in (physical addition to the planogram) needs to happen consistently across thousands of stores within a defined window. T-ROC executes cut-in programs nationally at the scale and pace CPG launches require.
Out-of-Shelf (OSA) Verification and Correction
Identification of shelf out-of-stocks and on-the-spot correction where retailer protocols allow. Out-of-shelf directly costs sales; rapid identification and correction protects category velocity.
Seasonal Pivots
Coordinated execution of seasonal planogram changes — back-to-school, holiday, summer, spring. Many CPG categories have 6-12 critical seasonal windows per year.
Promotional Execution Verification
Confirmation that promotional pricing, signage, and trade-funded programs execute correctly at the store level. Promotional execution is one of the largest areas of brand-retailer execution drift.
Distribution Verification
Confirmation that distribution authorizations are converting to store-level inventory and shelf presence. Distribution-to-shelf gap is a recurring CPG challenge.
How T-ROC CPG Merchandising Programs Work
Discovery and Program Design
T-ROC works with your category management and trade marketing teams to define the planograms, compliance standards, secondary placement protocols, and measurement frameworks for your program.
Field Team Deployment
Merchandising teams are deployed across your target retail footprint on a defined cadence — typically weekly, biweekly, or monthly visits depending on category velocity and execution criticality.
Photo Verification
Every store visit photo-documented through T-ROC Connect. Photos are tagged, searchable, and exportable. Compliance scoring is transparent and auditable.
Reporting and Optimization
Weekly performance dashboards by store, region, and chain. Monthly executive summaries with trend analysis. Quarterly category-level reviews.
Channels and Categories
T-ROC CPG merchandising operates across:
- Mass retail (Walmart, Target)
- Club (Costco, Sam’s Club, BJ’s)
- Grocery (national and regional)
- Drug (CVS, Walgreens, regional)
- Dollar (Dollar General, Dollar Tree, Family Dollar)
- Convenience (national c-store chains)
Across categories including food and beverage, personal care, household goods, OTC pharma, pet, baby, spirits and beverage alcohol.
Ready to Discuss CPG Merchandising Services?
Schedule a conversation — tell us about your specific category, retailer channels, and program objectives.