T-ROC Partners with Hisense to Showcase Cutting-Edge Retail Solutions at CES 2025

  • book T-ROC Staff
  • calendar Jan 10, 2025
  • clock 5 mins read

CES 2025 delivered a showcase of innovation, and T-ROC had the honor of being at the forefront alongside Hisense, one of the most dynamic names in consumer electronics. Held at the Las Vegas Convention Center from January 7–10, 2025, this global tech event offered an unrivaled opportunity for us to support Hisense in unveiling a transformative array of smart technologies and game-changing products.

Hisense’s Impressive Lineup of Innovations

Hisense commanded attention at CES 2025 with its largest showcase yet, positioned in Central Hall, Booth #16625. With a focus on smart innovations, sustainability, and cutting-edge technology, Hisense unveiled products that redefined the future of home entertainment, smart living, and audio experiences.

TriChroma Technology: Hisense’s 116-Inch Marvel

Imagine a TV that doesn’t just display colors—it creates them from the source. Hisense’s 116-inch TriChroma LED TV (116UX), does precisely that. Featuring RGB Local Dimming Technology, this model generates vibrant reds, blues, and greens directly at the LED level, offering an unprecedented 97% coverage of the BT.2020 color space for breathtaking color accuracy.

Powered by the Hi-View AI Engine X, the 116UX combines AI-driven features like AI Peak Brightness and AI Banding Smoother to optimize contrast, brightness, and sharpness frame by frame. With peak brightness of up to 10,000 nits and Dolby Vision integration, this TV redefines what immersive entertainment looks like.

Learn more about the 116-inch TriChroma LED TV here: Hisense’s TriChroma Technology Press Release.

The L9Q: Hisense’s Cinematic Laser TV Revolution

The L9Q TriChroma Laser TV stole the show as the most versatile and advanced Laser TV in the market. With screen sizes ranging from 100 to 150 inches, this model caters to every home theater need. Its proprietary TriChroma triple-laser engine delivers an industry-leading 110% of the BT.2020 color space, ensuring unparalleled vibrancy and clarity.

Coupled with Ambient Light Rejection (ALR) screens, the L9Q guarantees crystal-clear visuals in any lighting condition, while its 6.2.2 surround sound system and Dolby Atmos integration deliver a cinematic audio experience that rivals professional theaters.

For more on the L9Q, visit Hisense’s Laser TV Press Release.

The HT Saturn: Redefining Home Audio

Hisense expanded its home entertainment portfolio with the launch of the HT Saturn Wireless Home Theater System. Designed for TVs 85 inches and larger, the system offers Dolby Atmos and DTS:X technology, surrounding users with multidimensional audio. Its Hi-Concerto Technology syncs the system seamlessly with Hisense TVs, ensuring an immersive soundstage tailored to any room.

Built for modern living, the wireless design eliminates complex setups, while five tailored EQ modes optimize audio for movies, music, sports, and gaming. Whether it’s the rumble of an explosion or the subtle notes of a soundtrack, the HT Saturn brings every detail to life.

Explore the innovation behind the HT Saturn here: Hisense’s HT Saturn Press Release.

Smart Innovations for Every Corner of Life

Hisense will redefine smart living at CES 2025 under the theme “AI Your Life”

Under the theme “AI Your Life”, Hisense demonstrated how artificial intelligence is transforming home appliances and urban living. From AI-powered smart home systems to cutting-edge automotive and medical technologies, the brand’s commitment to improving everyday life was on full display.

Attendees were captivated by smart appliances like energy-efficient refrigerators with voice control and adaptive learning capabilities. The immersive booth experience underscored Hisense’s leadership in connecting technology with convenience.

Discover Hisense’s AI-powered smart home innovations here: Hisense’s Smart Innovations Press Release.


Discover More Insights on CES 2025

Are you enjoying this deep dive into the innovations unveiled at CES 2025? Stay ahead of the curve and discover more industry insights, product highlights, and T-ROC’s role in revolutionizing retail. Explore our blog for the latest updates and inspiration!


Recognizing the Team Behind the Magic

At the heart of this year’s CES success were the Hisense Brand Ambassadors who brought energy, expertise, and passion to the booth. These individuals played a vital role in engaging attendees, providing live demonstrations, and creating memorable experiences for everyone who visited Central Hall, Booth 16625.

We want to extend a heartfelt thank you and kudos to our incredible team members:

  • Kendra Key
  • Micheal Monroe
  • Farhan Rana
  • Joey Castillo
  • Dan Randlett
  • Ambar Hidalgo
  • Tedy Vasquez
  • Rebecca Popek
  • Anthony Toler
  • Alex Lomax

Their dedication and professionalism ensured that attendees didn’t just see the innovation—they felt it. By connecting with visitors and sharing the story behind Hisense’s products, this team exemplified what it means to be part of the #TROCNation.


T-ROC’s Role in Amplifying the Experience

As Hisense’s trusted retail partner, T-ROC was proud to support their CES 2025 presence with our retail expertise. With years of experience managing brand ambassador programs for Hisense in major retailers like Best Buy, Lowe’s, and Home Depot, our team brought unparalleled insights to the show floor.

Whether it was showcasing the advanced features of the MicroLED TV or highlighting the immersive quality of the HT Saturn audio system, T-ROC ensured every interaction was impactful and engaging. Our partnership with Hisense is a testament to the power of blending innovative technology with a human touch.

Elevating Innovation with Heart

CES 2025 was more than a tech event—it was a platform to showcase the future of retail and consumer engagement. From groundbreaking products to the incredible team that made it all possible, this year’s event demonstrated the power of innovation paired with passion and dedication.

Let’s Keep the Conversation Going

Want to see more of the action from CES 2025? Visit Hisense’s CES page and follow #HisenseCES2025 for highlights.

 

If you’re ready to elevate your brand with a partner that combines innovation and expertise, let T-ROC help you create unforgettable retail experiences. Contact us today to learn more about our customized retail solutions.

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