We make the unthinkable happen
10 years. 10,000+ stores. 2X YOY revenue growth.
Growing a regional carrier into a national powerhouse.
T-ROC drives Cricket’s sales at national retailers .
THE CLIENT
Cricket Wireless began as small regional carrier with the idea to provide affordable wireless services to a wide range of customers. Cricket launched its expansion as a nationwide carrier in 2011, would grow to become one of the largest prepaid wireless carriers in the United States, and was acquired by AT&T in 2014.
THE REQUEST
Cricket Wireless operated in regional markets from San Diego to Baltimore, but wasn’t considered a nationwide carrier. Cricket selected T-ROC in 2011 to launch its network nationally through a brand ambassador program. The client’s goal was to gain marketshare and grow Cricket sales in national retail stores—including Best Buy, Target and Walmart—a particularly competitive environment where incumbent brands like Tracfone and StraightTalk had a strong foothold.
THE RESULTS
From an initial launch in 2011, the brand ambassador program was so successful it ran for 10 years. Cricket’s confidence in T ROC was demonstrated by the expansion of services, adding marketing support and warehousing capabilities. And most significant, due to our long term relationship with Cricket, when AT&T acquired them, T ROC was asked to launch a similar program brand ambassador program for AT&T.
Here's what T-ROC delivered for Cricket Wireless:
ambassadors
THE T-ROC SOLUTION
T-ROC deployed Brand Ambassadors to lead sales teams for stores nationwide, with an integrated approach that included:
customer sales, coordinating in-store
demos and sales events.
plans, devices and network through lunchand-learn trainings.
point, with correct signage and pricing.
material on behalf of the client. Ambassadors
worked with each store to manage inventory
and ensure the auto-replenishment system
worked properly.
We supported them in over 10,000 points of distribution during our relationship including as many as 2,000 Walmart stores, 1750 Target stores, 1300 Best Buy doors
How many stores? How many people? Our people? Their people? Their own stores? A brand selling in another retail environment?
6 7,000
and Walmart
How long did the campaign/project run?
Numbers don’t lie and these prove we deliver some pretty impressive ROI to Cricket Wireless. Wonder what the next decade will bring?
More case studies
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