We make the unthinkable happen

15 Stores. 4 States. Unmatched Retail Expertise.

T-ROC Delivers Seamless Retail Management for U.S. Cellular.
T-ROC Elevates U.S. Cellular Operations with Expert Retail Solutions.
Staffing & Training, Sales Reps, Store Resets

THE CLIENT

U.S. Cellular is a wireless telecommunications provider with a focus on serving rural and suburban areas. Offering voice, messaging, and data services, the company prides itself on delivering reliable network coverage and exceptional customer service in regions often underserved by larger carriers. With a mix of company-owned stores and authorized agents, U.S. Cellular consistently aims to expand its customer base and provide cutting-edge technology.

THE REQUEST

T-ROC implemented its Retail Services expertise as owner/operators of 15 U.S. Cellular locations in Kansas, Nebraska, Iowa, and Oklahoma. The goal was to ensure operational excellence across these locations, aligning with U.S. Cellular’s corporate standards, while supporting product launches, in-store demos, and improving overall store performance.

THE T-ROC SOLUTION

T-ROC implemented its Retail Services expertise to provide comprehensive management of U.S. Cellular’s retail stores, ensuring alignment with corporate expectations.

Key actions included:

Product Launches:
Seamless coordination with U.S. Cellular’s corporate locations to support the launch of new products and services.
In-Store Demos & Customer Support:
Providing knowledgeable staff to facilitate product demonstrations and assist with customer service, ensuring high levels of customer satisfaction.
Employee Performance & Training:
Utilizing secret shopper programs to evaluate store performance, identify areas for improvement, and enhance employee training and coaching.
Seasonal Promotions:
Implementing promotional campaigns in line with U.S. Cellular’s holiday and seasonal marketing strategies, adjusting offers and merchandise as needed throughout the year.

THE RESULTS

Over the course of several years, T-ROC’s retail management helped maintain high operational standards across the 15 U.S. Cellular locations.

Key results include:

Enhanced Customer Experience:
Secret shopper reports indicated improved store appearance and employee performance, contributing to higher levels of customer satisfaction.
Successful Product Launches:
All product launches were executed smoothly, with in store demos helping to boost customer engagement.
Operational Excellence:
T-ROC’s management ensured that U.S. Cellular’s retail standards were consistently met, contributing to overall store success.
Seamless Transition:
A successful multi-year partnership and the smooth transition of the stores to a new dealer in 2023 demonstrate the value T-ROC brought to U.S. Cellular’s retail operations.

Numbers don’t lie and these prove we deliver some pretty impressive ROI to US Cellular. Wonder what the next decade will bring?

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