We make the unthinkable happen
2 years to 50% Market Share.
Delivering performance when transitioning from another 3PL.
T-ROC Solves uncovered markets, low brand awareness, and sales for Trend Micro.
Services Provided:
Brand Ambassadors Assisted Selling Staffing & Training
THE CLIENT
In 2020, Trend Micro, A Global Cyber Security Firm needed support in growing their presence within retail partner Best Buy. They are a partner in the Best Buy exclusive product S2 Security Program, Which required staffing and training in key markets.
THE REQUEST
Trend Micro had 3 objectives.
1. Transition representatives to T-ROC from previous 3PL .
Trend Micro valued the tenure of their representatives and wanted them to make the move to T-ROC as part of the transition.
2. Hire quality representation in open markets.
Markets that needed coverage had stayed understaffed for multiple months prior to T-ROC s involvement.
3. Grow market share.
Trend Micros Market share fluctuated in covered markets between 20-25%.
Their goal was to drive market share to 50% with increased brand awareness and quality representation in store.
THE RESULTS
Over the course of the first two years with T-ROC, Trend Micro were able to hit 50% Market share consistently because of our ability to stay agile. As the market changed, our objectives changed and we shifted to growing units for the segment while maintaining Market Share growth.
THE T-ROC SOLUTION
T-ROC sprang into action utilizing a methodology that has proven effective for close to 30 years... The power of people and technology.
Highlights of the approach included:
Numbers don’t lie and these prove we deliver some pretty impressive ROI to Trend Micro. Wonder what the next decade will bring?
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