We make the unthinkable happen
3 Flagship Retail Stores Launched in 90 Days.
Creating a Retail Experience to Strengthen a Global Brand.
T-ROC Delivers Fast, Efficient, Effective Launch for Samsung.
THE CLIENT
Samsung, a global consumer electronics brand and the world's number one mobile company, launched its Samsung Experience Stores to engage customers in an interactive and fun retail environment. Here, customers experience and purchase the latest generation of Samsung technology, including Galaxy smartphones, tablets, wearables, TVs, audio, smart home devices, and laptops. Stores are built around a tech playground concept, with immersive 4K gaming lounge and 4D VR technology, plus in-person demos from Samsung experts, and walk-in repairs for mobile devices.
THE REQUEST
Samsung is a manufacturing giant but had never operated its own stores in the U.S. Instead, it relied on partners like carriers and big box retailers to sell their products. So for this launch, Samsung turned to retail experts T-ROC to launch its three new Samsung Experience Stores located in Los Angeles, Houston, and New York. The challenge was the timeline just 90 days from start to Grand Opening.
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THE T-ROC SOLUTION
In just 90 days, T-ROC created a playbook for a successful launch. The retail team leveraged their expertise and powerful network to hire, train, staff, launch and operate three flagship stores.
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Here’s what T-ROC was able to achieve:
THE RESULT
In addition to the launch and successful rollout of three Samsung Experience Stores, T-ROC was able to deliver impressive sales & customer satisfaction numbers:
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Numbers don’t lie and these prove we deliver some pretty impressive ROI to Samsung. Wonder what the next decade will bring?
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