We make the unthinkable happen

$1M in Sales. 8 Weeks. 28 Locations.

T-ROC Accelerates PDG Greyson Golf Cart Sales at Costco Road Shows.

T-ROC Drives Over $1M in Sales for PDG Greyson Golf Carts at Costco.

THE CLIENT

Plastic Development Group (PDG) is a global manufacturer of consumer products, known for its folding tables, chairs, and housewares sold through major retailers like Target, Menards, and Walmart. Its PDG Powersports division offers premium electric golf carts under the Greyson brand, in collaboration with Greyson, a technical, performancedriven apparel company. These Greyson Coywolf golf carts are available in 2-seat, 4 seat, and 6-seat models, distributed through golf cart dealers.

THE REQUEST

PDG Powersports sought to debut their Greyson Coywolf golf carts directly to retail consumers at Costco Road Shows, marking their first direct retail launch. Their goal was to hit a target of selling 10 carts per show and boost awareness of the Greyson brand in the competitive electric golf cart market. To meet this goal, PDG Powersports turned to T-ROC for expert management of special event sales staff, relying on T-ROC s proven Retail Sales and Brand Advocacy services.

THE RESULTS

T-ROC's involvement yielded impressive results, far surpassing PDG Powersports expectations:

Sales Success:

Over 8 weeks, T-ROC drove the sale of 117 Greyson Coywolf golf carts, achieving over $1 million in gross sales. The average sales per show totaled $83,000, greatly exceeding the initial target of 10 carts per show.

Expansion:

Due to the strong sales performance and positive feedback from both Costco and its members, the initial 5-store launch was expanded to 28 stores nationwide, increasing the campaign’s reach.

Ongoing Partnership:

The partnership has extended into 2025, with more shows scheduled throughout Q1 and Q2, ensuring continued brand visibility and sales growth for PDG Powersports.

THE T-ROC SOLUTION

T-ROC applied its retail expertise to manage and execute a successful national launch for PDG Powersports.

Key actions included:

Special Event Staffing:

T-ROC deployed a team of 10 sales representatives to staff Costco Road Shows across the country, expertly showcasing the features of the Greyson Coywolf golf carts.

Retail Sales & Brand Advocacy:

Sales reps engaged with Costco members, providing detailed product information and live demonstrations of the golf carts, fostering a strong brand presence within Costco stores.

Sales Tracking:

T-ROC worked closely with Costco to track daily sales, ensuring up-to-the-minute reporting for PDG, and facilitating quick adjustments as needed.

Scalability:

Following an overwhelmingly positive reception, Costco requested an expansion of the initial five-store launch to 28 stores just two days after the debut.

THE CLIENT RESPONSE:

PDG Powersports expressed satisfaction with the partnership, stating:

"We are happy, Costco is happy, and members are happy. The success of the Greyson Coywolf golf carts led to an expansion of 23 additional shows, demonstrating the value T-ROC brought to this launch."

Numbers don’t lie and these prove we deliver some pretty impressive ROI to PDG Powersports. Wonder what the next decade will bring?

Interested in what we can do for you? Let's talk.

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