We make the unthinkable happen
Unveiling Consumer Perceptions to Sharpen Brand Strategy.
Mystery Shoppers Reveal In-Store Insights on Hisense Appliances.
T-ROC Delivers Actionable Intelligence for Hisense's Retail Success.
THE CLIENT
Hisense is a leading provider of technology products, encompassing a diverse range of offerings such as televisions, laser TVs and cinemas, refrigerators, ranges, dishwashers, air conditioners, and dehumidifiers.
THE REQUEST
Hisense selected The Consumer Insight, a division of T-ROC, to conduct mystery shops at Best Buy and Lowe’s to evaluate consumer perception of the Hisense brand and its home appliances and the impact of in-store marketing (ISM). Hisense also engaged T-ROC for a merchandising assignment to place to new POP decals on all home appliances in Lowe’s.
THE RESULTS
Consumer Perception:
Merchandising:
THE T-ROC SOLUTION
T-ROC mystery shoppers evaluated associates’ knowledge and perception of Hisense refrigerators at Lowe’s and Hisense TVs at Best Buys. Questions included which appliance brand the associates recommend, which brand provides the most value, which appliances associates have in their own home, and how likely they are to recommend Hisense.
A detailed Rate of Recommendation (ROR) report provided a question-by-question breakdown of how Hisense was perceived against other premium home appliances, providing the client with critical information as to the brand’s strengths as well as where the knowledge and perception gaps were. As part of a merchandising effort to increase Hisense brand awareness, a merchandising blitz placed POP stickers on all home appliances in over 1,600 Lowe’s locations in just 4 weeks.
The Consumer Insight, a division of T-ROC, measures key consumer metrics to provide uncommon insight into the state of the business. We gather and analyze detail consumer metrics through mystery shopping, competitive intelligence, customer surveys and compliance audits.
Numbers don’t lie and these prove we deliver some pretty impressive ROI to Hisense Mystery Shopping. Wonder what the next decade will bring?
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