We make the unthinkable happen
Winning the #1 Spot Over Competitors.
Epson becomes the #1 Printer Brand in the US & Canada with T-ROC.
Strategic Assisted Sales & Training Programs from T-ROC Boosts EPSON by 50% in Retail Mindshare.
Field Team Management, Merchandising, Retail Analytics & Data Insights, Brand Ambassadors
THE CLIENT
Epson is a global technology leader whose purpose is to enrich the lives and help create a better world through efficient, compact and precise innovation. They create, produce and deliver innovative solutions by empowering their employees and partners to be successful by creating customer value and striving for excellence.
In 2015 Epson introduced the new EcoTank line of Supertank all-in-one printers. Featuring revolutionary ink replacement technology that offers an unbeatable combination of convenience and value.
THE REQUEST
Although the printer category overall has experienced a slow decline, Epson had an opportunity to increase their market share and help infuse a boost into the category at key customer accounts. They came to T-ROC because we were a 4-year partner with Epson and with representation in over 3,000 storefronts across the US and Canada.
THE RESULTS
Through results-focused thinking, planning, and execution, T-ROC was once again able to deliver Unthinkable Positive Gains in a highly competitive retail market.
+50% Increase in mindshare across retail sales associates
+16 point increase in ink jet printer revenue share
#1 Printer brand in revenue share in US and Canada
THE T-ROC SOLUTION
T-ROC created a national workforce that served as an extension of the Epson sales team in key retail accounts across consumer electronics and office superstore retailers such as Best Buy, Staples and Office Depot
We approached Epson's business at two points of influence:
In-aisle assisted selling provided deep engagements with shoppers by focusing on product features and benefits to drive sales. In aisle training allowed us to educate store associates across Epson’s product line and offer a solution on how Epson can solve customer pain points.
Lastly, district managers and regional managers influenced at the GM, DM, RM level to conduct larger scale trainings and elevate relationships.
Implementation of the T-ROC plan included:
In coordination with client, T-ROC also developed compelling quarterly bonus program for Field Management Team to further drive meaningful results.
Numbers don’t lie and these prove we deliver some pretty impressive ROI to EPSON. Wonder what the next decade will bring?
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