We make the unthinkable happen
Unlocking Retail Success for a Leading Home Security Brand.
Mystery Shoppers Reveal the Impact of Brand Ambassadors.
T-ROC Empowers SimpliSafe’s Growth with Data-Driven Retail Insights.
THE CLIENT
SimpliSafe is a manufacturer of home security and monitoring products based in Boston, Massachusetts. The company specializes in security systems, cameras, video doorbells, smart locks against intruders, fires, water damage and medical emergencies.
THE REQUEST
SimpliSafe, which initially sold direct to consumers, came to T-ROC for help with a holiday push through a limited brand ambassadorship program in Best Buy. This was their first transition to a physical store experience, and the brand ambassadors were instrumental in helping the brand’s omnichannel growth. With the success of the holiday push, SimpliSafe expanded its partnership with T-ROC to include a fulltime brand ambassadorship program throughout Best Buy stores.
To measure the impact of the brand ambassador team’s influence, SimpliSafe retained The Consumer Insight, a vision of T-ROC, to conduct a Rate of Recommendation (ROR) analysis.
THE RESULTS
To evaluate the effectiveness of the brand ambassador program for SimpliSafe, mystery shoppers visited both T-ROC covered and uncovered locations, to determine retail associates’ brand recommendations and knowledge.
The Consumer Insight, a division of T-ROC, measures key consumer metrics to provide uncommon insight into the state of the business. We gather and analyze detail consumer metrics through mystery shopping, competitive intelligence, customer surveys and compliance audits.
Numbers don’t lie and these prove we deliver some pretty impressive ROI to SimpliSafe. Wonder what the next decade will bring?
More case studies
Xfinity
Walmart (RFID)
