We make the unthinkable happen
Streamlining Retail Spaces for Enhanced Customer Experience.
Merchandising Overhaul at Kroger Checkout Counters Delivers Results.
T-ROC’s Merchandising Transformation Boosts Efficiency Across Kroger Stores.
THE CLIENT
Headquartered in Cincinnati, Ohio, The Kroger Co. is one of the largest retailers in the U.S. based on annual sales. Operating 2,750 grocery stores under various banners across 35 states, Kroger employs nearly 420,000 associates who serve over 11 million customers daily.
THE REQUEST
For the first time, Kroger partnered with The Consumer Insight, a division of T-ROC, to conduct a merchandising transformation in their stores. The project launched in Houston, TX, as a test market and quickly expanded to Atlanta, GA, and Nashville, TN, with more regions to follow throughout the year. The goal was to replace checkout merchandise and fixtures, install new front-end coolers, and merchandise them according to new planograms (POGs) without disrupting store operations or the customer experience.
.jpg)
THE T-ROC SOLUTION
Merchandising:
merchandise and fixtures
Performance:
The T-ROC team ensured seamless execution in all stores, with a National Training Manager on-site to oversee smooth launches across regions. Store managers signed off on completed work, and photos and recaps were submitted to Kroger, reflecting the projects progress and success.
THE CLIENT RESPONSE:
any providers performing this
work."
Numbers don’t lie and these prove we deliver some pretty impressive ROI to Kroger. Wonder what the next decade will bring?
More case studies
Xfinity
Walmart (RFID)
