We make the unthinkable happen
Helping a #2 Brand Get Closer to #1.
Increasing unit sales incrementally for 87% growth and $4.6 million in revenue.
Hisense Makes Key Gains in Consumer Electronics and Home Appliances with T-ROC.
THE CLIENT
Ranked No. 2 globally for TV sales, Hisense is a newer name in the US retail space with a vast ability to strengthen their market share and rise ahead of other key competitors in North America. As of May 2022, this effort has focused largely on in store field execution, particularly in terms of New Product Introduction (NPI) initiatives, retail selling seasons, product display resets, and overall in-store positioning.
THE REQUEST
In 2023, Hisense selected T-ROC as its provider for ongoing support in the execution and strategy of the Hisense InStore Marketing (ISM) Team, which emphasizes brand advocacy, training, and sales efforts across Brand Ambassador programs in two key categories:
THE T-ROC SOLUTION
Active across 39 markets, T-ROC also supports ad hoc initiatives, product launches, and can be called upon to expand support into retail areas not specifically covered in Hisense’s core footprint. This is completed by utilizing the T-ROC FLEX team. The initiative has been proven impactful to the overall Hisense business and has been deemed helpful in scaling overhead costs while still having the ability to perform product audits, point of purchase (POP) projects, and planogram resets in non-covered stores.
Weekly touch base calls with the client’s Operations Support team was also part of the T-ROC commitment to service, as was our reputation of taking swift action when and where it was needed to address any challenges.
THE RESULTS
T-ROC utilizes various datapoint sources to track results in operational KPIs, retail sales, and gap analysis for both product sales and or covered vs. uncovered reporting.
Highlighted achievements YoY [Q1 24 vs Q1 23] in Brand Ambassador covered markets include:
Numbers don’t lie and these prove we deliver some pretty impressive ROI to Hisense. Wonder what the next decade will bring?
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