We make the unthinkable happen

Not Just Brand Ambassadors… Brand Builders.

Full-Scale Launch of New Product Line Across 600+ Nationwide Stores.
T-ROC Brand Ambassadors Oversee Launch with Training, Brand Knowledge, Sales Support, and More.

THE CLIENT

Orbic, a manufacturer of wireless phones, tablets, and similar devices was already in discussions with T-ROC for a Brand Ambassador program when they received the news, they would be the exclusive distributor for dbramante1928 in the US. The first time dbramante would be sold in the US. dbramante1928 is the world’s most sustainable phone case brand. Having much success in Europe, they were now expanding their brand and launching in the US. Orbic decided to pivot and focus on creating brand awareness for dbramante1928 within half of Verizon stores, 613 locations nationwide.

THE REQUEST

T-ROC Brand Ambassadors (BAs) needed to be knowledgeable, but also flexible - capable of advancing two brands at once. It would also be the mission of Brand Ambassadors to provide further training for Orbic’s latest phones tablets as well as for all the accessories within the dbramante lineup. Even more specifically, BAs would be tasked with increasing brand awareness and exposure for dbramante and its core benefits of sustainably-sourced materials and high-end craftsmanship and quality.

T-ROC’s Brand Ambassadors (BAs) not only need to be knowledgeable but sustainable stewards and influencers. The mission was not only to provide awareness for the brand and ensure the brand had placement in-stores, but to also educate sales agents on how to sell the world’s most sustainable brand and its high-end craftmanship and quality.

THE T-ROC SOLUTION

45 T-ROC Brand Ambassadors visited 27 states (in 4 months) March 6, 2023 and June 29, 2023.

During that time, each retail location was visited at least twice per month, for 45 minutes to an hour each time.

Brand Ambassadors engaged in extensive reporting, which included:

The fact that this was accomplished by just 45 BAs in such a short amount of time delivered  further value to the client, as it was far more cost effective and more quickly executed than attempting to gather the same information from in-store staff.

The quick execution and depth of insights, 45 BAs covered in such a short amount of time, added invaluable value to the client with cost effectiveness and efficient execution.

THE RESULTS

Using one of our proprietary store-visit technologies, T-ROC was able to see daily, weekly, and monthly impacts of each visit as well as awareness across the program. Client’s goals to increase awareness of dbramante products within Verizon stores was met with quick, responsive action.

THE CLIENT RESPONSE:

Both leadership at Orbic and Dbramante touted that T-ROC was the “absolute best partner” for this program, garnering the brand awareness and support from sales associates which ultimately lead to US sales and a successful launch.

Numbers don’t lie and these prove we deliver some pretty impressive ROI to dbramante1928. Wonder what the next decade will bring?

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