We make the unthinkable happen
70% brand preference surge.
Brand advocacy cuts through the clutter in crowded mobile accessories market.
T-ROC elevates brand awareness and amplifies product preference for Belkin.
THE CLIENT
Belkin International, Inc. manufactures consumer electronics and networking equipment and accessories. Designed in Southern California and sold in more than 50 countries around the world, Belkin is a market leader in connectivity solutions.
THE REQUEST
Belkin approached T-ROC for a Brand Services pilot initiative to support 100 Verizon stores across the country. The goal, to increase awareness and improve product recommendation rates for Belkin screen protectors. The focus of the pilot program was to train Verizon sales associates on the newly introduced Belkin ScreenForce PRO Application System to apply screen protectors consistently, accurately, and quickly to select iPhone and Android devices.
THE RESULTS
T-ROC delivered big on the most important tracked metric: Belkin screen protector brand preference among Verizon sales associates.
With its proven ability to influence the interactions between Verizon sales associates and their customers, Belkin has entrusted T-ROC with building brand advocacy for a second accessories line, its Charging Essentials, which includes wall chargers, car chargers, wireless charging pads, and charging cables.
THE T-ROC SOLUTION
To build brand advocacy and train sales associates, T-ROC Brand Ambassadors executed:
And that was just the beginning…
Numbers don’t lie and these prove we deliver some pretty impressive ROI to Belkins. Wonder what the next decade will bring?
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