#1 Global Consumer Brand. 17-22X ROI.

Apple is the world’s most admired and valuable brand, and the dominant player in the premium smartphone market.
The Apple ecosystem’s range of products include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, and Beats products.

Apple initially engaged T-ROC to expand their coverage into regional carriers, where the brand was underrepresented.
Apple also selected T-ROC Global to represent the brand in its first stores in Peru as part of its expansion into key Latin American markets plus staff and run the Apple storewithin-a-store at Macy’s flagship store in Herald Square in New York City. For all these engagements Apple recognized the value and flexibility in hiring a company with deep experience with brand advocacy in retail stores.

Performance was tracked based on ROI, and for the ABA
program which ran for six years the return was impressive.
For every dollar spent, Apple's return on their investment was
$17 to $22 in revenue.
The success of the ABA program and the addition of the international and Macy’s retail program is a testament to the client’s confidence in T-ROC’s ability to consistently impact sales, revenue and ROI.