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Optimizing Retail Display Performance to Drive Sales
Field Assessment Reveals Critical Insights on Twinkly Smart Lighting Displays
T-ROC Delivers Actionable Retail Execution Intelligence for Twinkly
Services Provided:
Consumer Electronics
THE CLIENT
Twinkly is a brand created by Italian tech company Ledworks, a market leader in smart lighting. Launched in 2016, Twinkly specializes in smart, app-controlled LED holiday and home décor lighting with innovative mapping technology that allows users to create customized light displays.
THE REQUEST
Twinkly selected The Consumer Insight (TCI), a division of T-ROC, to conduct comprehensive field assessments at Kohl's and Costco to evaluate merchandising effectiveness and overall retail execution for their smart lighting products.
T-ROC’s RESULTS
Display Performance:
101 Costco locations and multiple Kohl's stores evaluated
Focus on seasonal sections and electronics departments
Assessment of display functionality, accessibility, and stock levels
Key Findings:
TCI's field teams examined multiple dimensions of the retail experience, documenting customer engagement patterns, display accessibility, product condition, and sales performance to identify optimization opportunities during the holiday season.
Despite positive reception from store managers at both retailers, Kohl's displays suffered from inconsistent placement and functionality issues, while Costco locations showed strong sales potential but faced inventory gaps and non-functional demo units. Both retailers revealed staffing knowledge gaps about product features.
The report delivered actionable recommendations including standardizing display placement through detailed planograms, implementing maintenance protocols, enhancing staff training, improving promotional materials, and optimizing inventory management during peak seasons. A phased implementation approach addressed immediate functionality issues, short-term promotional improvements, and long-term retail presence optimization.
The Consumer Insight, a division of T-ROC, measures key consumer metrics to provide uncommon insight into the state of the business. We gather and analyze detailed consumer metrics through mystery shopping, competitive intelligence, customer surveys and compliance audits.
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