We make the unthinkable happen

66 Stores. 90 Days. Unrivaled Retail Staffing Expertise.

T-ROC Partners with AT&T to Drive Retail Success.

T-ROC Enhances AT&T Retail Performance with Strategic Staffing.

THE CLIENT

AT&T is a global leader in telecommunications, media, and technology services. AT&T Communications delivers wireless and broadband services to over 100 million U.S. consumers, and operates more than 5,000 points of retail distribution across the country.

THE REQUEST

AT&T needed expert staffing solutions for 66 retail locations across 15 BJ's Wholesale and 51 Target stores. T-ROC was tasked with managing these locations to ensure that AT&T Fiber, Wireless, and other ancillary products were effectively sold to meet set performance goals. The request included providing consistent staffing, managing sales operations, and supporting in-store customer engagement through direct fulfillment.

THE RESULTS

T-ROC s retail staffing and management efforts produced the following outcomes:

Rapid Staffing Deployment:

66 retail locations

were successfully staffed and operational within 90 days, exceeding AT&T’s expectations for speed and efficiency.

Staffing Stability:

Despite challenges, T-ROC
maintained a

60% staffing component,

while implementing measures to address underperformance and retention.

Customer Experience Excellence:

AT&T praised T-ROC for its best-in class performance on key metrics, including low cancellation rates, high attachment rates, and strong customer satisfaction scores.

Sales Performance:

Although the program is still in early stages, T-ROC is currently averaging 5 new lines sold per store, with efforts ongoing to meet AT&T’s target of 20 new lines per store per month.

THE T-ROC SOLUTION

T-ROC delivered a comprehensive staffing solution to AT&T’s retail program, designed to ensure operational efficiency and meet performance goals across all locations.

Key actions included:

Comprehensive Staffing Management:

T-ROC provided staffing solutions for

66 authorized retailers,

which included 1 Director, 3 District Managers, and 1 Field Trainer overseeing the program.

Employee Accountability:

A streamlined probationary process was deployed, requiring new hires to meet sales targets within their first 30 days to maintain high performance.

Targeted Sales Training:

A specialized 3-day virtual training program was implemented, along with geofencing technology, to ensure instore accountability and productivity.

Flexible Adaptation:

T-ROC offered flexibility in staffing and operations to meet AT&T’s specific needs, ensuring rapid launch across

66 locations in just 90 days.

Numbers don’t lie and these prove we deliver some pretty impressive ROI to AT&T. Wonder what the next decade will bring?

Interested in what we can do for you? Let's talk.

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800 South Douglas Road, Suite 450
Coral Gables, FL 33134
Phone: 844-221-9183
[email protected]

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