Brett Beveridge

We Will Drive a Measurable 10% LIFT in Pet Retail Sales
Within 30 Days

Secure Your Pilot

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THE 30-DAY PILOT: WHAT WE ACTUALLY DO

This is a controlled, in-market execution program built to deliver a measurable 10% lift in pet retail sales within 30 days. We establish a baseline across a defined test market, identify execution gaps that are limiting conversion, and deploy trained Brand Ambassadors to correct those breakdowns in real time. The lift is measured against store-level and SKU-level performance — not estimates, not projections.

During the sprint, T-ROC operates inside your retail environment to tighten floor coverage, improve on-shelf availability across key pet categories, maintain aisle conditions, protect planogram compliance, correct price and promotional inconsistencies, and reinforce associate product knowledge. We are not observing execution. We are actively correcting it and holding standards at the store level.

At the end of 30 days, you receive a clear performance comparison versus baseline, including sales lift, SKU movement, in-stock improvement, and execution compliance by location. If the measurable lift meets the agreed threshold, the program scales. If it does not, you retain the diagnostics and operational visibility gained during the sprint.

BUILT FOR NATIONAL RETAIL EXECUTION AT SCALE

0 Serving North American Retail
0 Across the U.S., Canada, & Puerto Rico
0 Approved Provider
0 U.S. Population Coverage
0 Retail & Kiosk Visit Hours
0 Field Specialists Nationwide
0 Owned & Operated
0 Inventory Managed

* The 30-Day Retail Execution Pilot is designed for pet brands and retailers operating across multiple retail locations with established product distribution, measurable sales baselines, and active in-store merchandising programs. Single-store operators, early-stage product launches without retail placement, and limited distribution pilots are not eligible for this pilot.

PROVE THE LIFT
SCALE THE PROGRAM

Who it’s built for.
How the pilot runs.
What happens next?

Retail assembly team at work
01. WHO THIS IS FOR?

Built for:

  • Pet brands selling through regional chains, national retailers, and specialty pet store networks
  • High-velocity pet categories where shelf availability and aisle conditions drive sales
  • Retail programs that depend on accurate pricing, promotional signage, and planogram compliance
  • Retailers and brands managing multi-store footprints where execution impacts performance
  • Programs with measurable store-level baselines tied directly to sales lift

Not built for:

  • Single-store operators or independent pet shops
  • Early-stage pet brands without established retail distribution
  • One-off promotional activations or short-term in-store events
Planning and blueprints
02. THE 3-STEP PILOT

STEP 1: ALIGN

Confirm the market, participating stores, product focus, and baseline performance metrics.

STEP 2: EXECUTE

Deploy a trained Brand Ambassador, audit retail execution, correct shelf availability issues, restore proper pricing and promotional signage, and help store associates confidently guide pet owners toward the right products.

STEP 3: REPORT

Deliver a clear readout of execution gaps, actions taken, and measurable performance lift across the test group.

Technology and verification
03. WHAT HAPPENS AFTER

If the 30-day market proves a lift — we expand:

  • Additional markets
  • Expanded Brand Ambassador coverage
  • National retail execution cadence
  • Ongoing program oversight and reporting
  • Retail360 execution visibility

If it doesn’t meet your threshold?

You walk away with store-level diagnostics, a prioritized action plan, and full visibility into the execution gaps impacting performance.
No long-term lock-in.

IF YOUR STORES ARE RUNNING PERFECTLY, THIS ISN’T FOR YOU. BUT IF…

Sales Vary Store to Store

Execution Varies by Market

Key Pet Products Are Out of Stock

Pet Aisles Aren’t Being Maintained

Price or Promo Signage Is Inconsistent

Resets Are Marked Complete — But Aren’t Right

Associates Aren’t Trained on Key Products

Issues Get Flagged But Not Fixed

When retail execution breaks, sales follow.
This 30-day pilot identifies where store standards are not being followed, fixes the breakdowns in-market, and measures the impact on sales across the test group.

T-ROC leadership

WHO WE ARE

Founded by Brett Beveridge, T-ROC was built to solve one of retail’s toughest challenges: consistent execution at scale. What started as a focused solution to field performance has grown into a national retail operating partner trusted by enterprise brands to protect revenue, safeguard brand standards, and drive measurable results across complex, multi-location environments.

T-ROC delivers integrated retail solutions built around accountability, performance standards, and measurable outcomes. We don’t just place people in stores — we build structured operating systems that ensure programs launch on time, execution stays consistent, and performance is visible at every level of the organization.

Our teams execute with precision, discipline, and real-time visibility — creating alignment between strategy and in-store performance across every environment we manage.

Services:

Ready to Fix What’s Hurting Your Pet Retail Sales in Stores?

Give us 30 days in one market to run a Retail Execution Assessment and deploy a Brand Ambassador program focused on your category. We identify where store execution is breaking down, correct it in-market, and measure the impact on sales.
If the lift is there, we scale. If not, you walk away with clear store-level insight.

Secure Your Pilot