Brett Beveridge

We Will Drive a Measurable 10% LIFT in Consumer Electronics Sell-Through
Within 30 Days

Secure Your Pilot

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THE 30-DAY PILOT: WHAT WE ACTUALLY DO

This is a controlled, in-market execution program built to deliver a measurable 10% lift in consumer electronics sell-through within 30 days. We establish a baseline across a defined test market, identify execution gaps that are limiting conversion, and deploy trained Brand Ambassadors to correct those breakdowns in real time. The lift is measured against store-level and SKU-level performance — not estimates, not projections.

During the sprint, T-ROC operates inside your retail environment to tighten floor coverage, restore demo and display readiness, protect planogram compliance, correct price and promotional inconsistencies, reinforce associate product knowledge, and improve attachment behavior. We are not observing execution. We are actively correcting it and holding standards at the store level.

At the end of 30 days, you receive a clear performance comparison versus baseline, including sell-through lift, SKU movement, attachment impact, and compliance improvement by location. If the measurable lift meets the agreed threshold, the program scales. If it does not, you retain the diagnostics and operational visibility gained during the sprint.

BUILT FOR NATIONAL RETAIL EXECUTION AT SCALE

0 Serving North American Retail
0 Across the U.S., Canada, & Puerto Rico
Best Buy Tier-1 Approved Provider
0 U.S. Population Coverage
0 Retail & Kiosk Visit Hours
0 Field Specialists Nationwide
0 Owned & Operated
0 Inventory Managed

* The 30-Day Retail Execution Pilot is designed for consumer electronics brands and retailers operating across multiple retail locations with established product distribution, measurable sales baselines, and active in-store merchandising or demo environments. Single-store programs, early-stage product launches without retail placement, and limited distribution pilots are not eligible for this pilot.

PROVE THE LIFT
SCALE THE PROGRAM

Who it’s built for.
How the pilot runs.
What happens next?

Retail assembly team at work
01. WHO THIS IS FOR?

Built for:

  • Consumer electronics brands selling through national or regional retailers
  • Consumer electronics products that require in-store explanation, demonstration, and assisted selling
  • Brands running in-store retail programs that depend on working displays, demo readiness, accurate pricing and promotional signage, trained store associates, and consistent merchandising across stores
  • Multi-location retail environments with measurable sales baselines

Not built for:

  • Single-store operators or independent electronics retailers
  • Early-stage product launches without retail distribution
  • One-off promotional activations, temporary events, or short-term merchandising projects
Planning and blueprints
02. THE 3-STEP PILOT

STEP 1: ALIGN

Confirm the market, participating stores, product focus, and baseline performance metrics.

STEP 2: EXECUTE

Deploy a trained Brand Ambassador, audit retail execution, correct display and demo readiness issues, and help store associates confidently explain and recommend the product to customers.

STEP 3: REPORT

Deliver a clear readout of execution gaps, actions taken, and measurable performance lift across the test group.

Technology and verification
03. WHAT HAPPENS AFTER

If the 30-day market proves a lift — we expand:

  • Additional markets
  • Expanded Brand Ambassador coverage
  • National retail execution cadence
  • Ongoing program oversight and reporting
  • Retail360 execution visibility

If it doesn’t meet your threshold?

You walk away with store-level diagnostics, a prioritized action plan, and full visibility into the execution gaps impacting performance.
No long-term lock-in.

IF YOUR STORES ARE RUNNING PERFECTLY, THIS ISN’T FOR YOU. BUT IF…

Sell-Through Varies Store to Store

Execution Varies by Market

Top SKUs Are Out of Stock

Demo Displays Aren’t Always Live

Price or Promo Signage Is Inconsistent

Resets Are Marked Complete — But Aren’t Right

Associates Aren’t Trained on Your Product

Issues Get Flagged But Not Fixed

When retail execution breaks, sell-through follows.
This 30-day pilot identifies where store standards are not being followed, fixes the breakdowns in-market, and measures the impact on sales across the test group.

T-ROC leadership

WHO WE ARE

Founded by Brett Beveridge, T-ROC was built to solve one of retail’s toughest challenges: consistent execution at scale. What started as a focused solution to field performance has grown into a national retail operating partner trusted by enterprise brands to protect revenue, safeguard brand standards, and drive measurable results across complex, multi-location environments.

T-ROC delivers integrated retail solutions built around accountability, performance standards, and measurable outcomes. We don’t just place people in stores — we build structured operating systems that ensure programs launch on time, execution stays consistent, and performance is visible at every level of the organization.

Our teams execute with precision, discipline, and real-time visibility — creating alignment between strategy and in-store performance across every environment we manage.

Services:

Ready to Fix What’s Hurting Your Consumer Electronics Sales in Stores?

Give us 30 days in one market to run a Retail Execution Assessment and deploy a Brand Ambassador program focused on your category. We identify where store execution is breaking down, correct it in-market, and measure the impact on sell-through.
If the lift is there, we scale. If not, you walk away with clear store-level insight.

Secure Your Pilot