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Michelle Lueck Presented With Women In Consumer Technology Volunteer Of The Year 2020 Award

  • Sep 16, 2020
  • 2 mins read


MIAMI (Tuesday, September 15, 2020) – Michelle Lueck, Vice President of Strategy & Execution for The Revenue Optimization Companies (T-ROC), has been recognized as the Women in Consumer Technology (WiCT) Volunteer of the Year 2020. She was bestowed the honor at WiCT’s annual CEDIA EXPO Luncheon which took place virtually on September 16th. This year’s panel discussion at the luncheon was “The New Normal: Why Technology and Design-Build Teams are Essential.”

WiCT promotes the advancement of women in the consumer technology industry and its annual CEDIA EXPO Luncheon has taken place for 12 consecutive years. While the luncheon was held in a new virtual format this year, it maintained its function of addressing a timely conversation about women’s role in the technology industry. Esteemed panelists shared stories and answered questions about the real-life challenges facing their clients and creative solutions. At the time of a global pandemic, the panel luncheon examined the value the professional install community brings to everyone at this time.

“The T-ROC family and I are so proud of Michelle Lueck for receiving this recognition. She has always shown a passion in everything she does, and this accomplishment is yet another milestone she’s achieved,” says Brett Beveridge, CEO and founder of T-ROC.

Panelists at the luncheon included:

• Moderator: Danielle Karr, Architect & Designer Program Senior Manager for Control4
• Molly N. Switzer, Principal Designer & Owner, Molly N Switzer Designs, LLC
• Jamie Briesemeister, CEO, Sales & Marketing Director, Integration Controls LLC
• Ashley Sprengnether, Associate Show Director, CEDIA Expo, Emerald X

To learn more about The Revenue Optimization Companies (T-ROC), visit Follow T-ROC on Twitter, Facebook, Instagram and LinkedIn.

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The Revenue Optimization Companies (T-ROC) is home to four sales solutions companies that enable clients to fulfill all of their sales performance needs. The Retail Outsource (TRO): an in and out of store sales performance management company; Mobile Insight (MI): real-time field reporting and business intelligence; The Consumer Insight (TCI): full-service customer experience analysis; and SYMBITS: managed IT services. Working in synergy, these four companies form a complete ecosystem for running, managing, and maximizing the productivity of institutional efforts. To learn more about T-ROC and its subsidiaries, visit

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