Category News

Chris Green, T-ROC’S VP of Business Development, Announced as Board Member of The Retailer Council

  • Jun 16, 2020
  • 2 mins read


MIAMI, FL (Friday, June 12, 2020) – The Revenue Optimization Companies (T-ROC Global), today announced that Chris Green, Senior Vice President of Business Development, was named a board member for the Consumer Technology Association (CTA)® Retailer Council. The Retailer Council provides a forum for CTA members to identify, develop and support programs and resources that help the consumer make informed retail purchase decisions.

The Retailer Council is a member group of the CTA, North America’s leading tech trade association and owner and producer of CES® – the world’s largest, most influential tech event. Council members have the opportunity to network with peers, provide direction to CTA and lead at the industry level.

“We’re proud to see Chris join such an esteemed group of fellow retail executives who serve as board members for the CTA’s Retailer Council,” said Brett Beveridge, CEO and Founder of T-ROC. “His vast knowledge of building brands and creating strong teams makes him an asset to T-ROC and I know his expertise will serve the council members extremely well.”

Chris joins the following fellow executives who make up The Retailer Council board:

• Benny Tam,
• David Young, The Sound Room
• Deena Ghazarian, TargetPath
• Eric Davidson, American Automation & Communications, Inc.
• Erik Fair, Best Buy Co. Inc.
• Hunter Hankamer, Starpower Home Entertainment Systems, Inc. DBA Starpower
• Kameron Keesling, Sam’s Club
• Kris Dybdahl, Bjorn’s Audio Video
• Kyle Walker,
• Laura Sorgenfrei, Creative Marketing & Sales Solutions
• Mark Shaw, Nebraska Furniture Mart
• Rick Souder, Crutchfield Corporation

To learn more about T-ROC, visit Follow T-ROC on Twitter, Facebook, Instagram and LinkedIn.

T-ROC is the leading provider of premier staffing outsource, software, managed technology services, and consumer insights for top global brands, retailers, manufacturers, service providers, and distributors. The company’s distinctive solutions address the entire lifecycle of brick and mortar brand and retail operations by combining retail expertise, best practices, and technology to help its customers achieve sales and operational excellence as well as a sustainable competitive advantage. As a Retail 4.0 thought leader, T-ROC enables companies with high-value products in the physical world to thrive through the digitalization of the physical shopping experience. To learn more about T-ROC, visit

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