Transforming sales teams through Workplace by Facebook

MIAMI, FL (Nov 10, 2017

Based in Coral Gables, Florida,The Revenue Optimization Companies (T-ROC) enables its clients to fulfill their sales performance needs through a variety of retail sales solutions. It has seen 264% growth over the last three years.



of the company is connecting in Workplace


are getting answers fast using Workchat


“We have four divisions and numerous projects within each. Workplace has increased awareness among employees about what we do and realize the opportunity here for career growth.”

Page Valgora, Director of Sales Enablement, T-ROC

Discovering a better way
With its mainly millennial workforce, T-ROC found Workplace to be the perfect solution to connect its employees: it’s easy to implement, requires no training and uses the Facebook platform young professionals are familiar with.

Page Valgora, Director of Sales Enablement explained: “We wanted employees to be active in the T-ROC community, contributing ideas, learning best practices and sharing successes.”

Now everyone at T-ROC is using Workplace—from the CEO, to administrative assistants. Specifically, Work Chat has become integral to its sales operations and enablement. It instantly connects employees through mobile or desktop to get answers, send files, or conduct video calls.

“When sales staff working independently in the field need answers fast, Work Chat is their lifeline,” said Page.

How Workplace helped
The impact of Work Chat on T-ROC’s sales team can be seen across the entire company’s operations. The organization has become more agile, allowing for spontaneous and lively dialogue on new ideas, products and campaigns that bring employees closer.

A national team of T-ROC employees represent a large wireless carrier advocating their brand while supporting and training their big box retail stores. Part of the job requires setting up displays for the brands they’re representing. To encourage quality setup, T-ROC leadership devised an impromptu contest, asking employees to share a photo of their display in a Workplace Group. The employee with the best display would win a gift card.

Employees participated enthusiastically. The contest increased team morale and gave leadership a new method to align teams on sales best practices. CEO and President, Brett Beveridge describes these activities as “a great way to make an immediate impact and drive the behaviors or productivity we want.”

The contest was executed in 48 hours, eliciting comments, gif-filled responses, and hundreds of reactions. This dynamic experience would not have been possible with email.

With more than 80% of employees using Workplace and 97% using Work Chat, Workplace has helped T-ROC remain agile, and increase productivity and knowledge sharing between its sales teams.

Next, T-ROC plans to explore integrations with Workplace bots to automate and make processes efficient. In particular, it wants to use a “thanks bot” to make employee recognition easier and transparent.