Inc. Magazine Honors 2013 Top Job Creators

February 7, 2014

The Retail Outsource Garners 2013 Hire Power Award Adding 152 Jobs in just 18 Months

Inc. Magazine ranked The Retail Outsource, LLC of Coral Gables, # 87 nationwide in job creation, #4 in the Retail segment of the Best of the Best Retailers in America, and #7 in Florida among the top 100 Florida Companies, in its 32nd Annual Inc. Hire Power Awards. This prestigious list is an exclusive ranking of the nation’s best job creator companies and represents the most comprehensive listing of leaders by industry, by state.

“I am extremely excited to receive such an important milestone award – especially during such a challenging time for job seekers in America. We feel we are helping to change the national outlook on unemployment and contribute to a sense of optimism in the job market. We have been very fortunate over the past several years to have had the opportunity to grow our customer base which, in turn, allowed us to bring on many more employees.” Brett Beveridge, Founder and CEO, The Retail Outsource.

Details of the remarkable story of job creation by The Retail Outsource Company is available online at

The Retail Outsource Company CEO Beveridge continues, “We strive to staff and manage the highest quality retail representatives, and most knowledgeable outside sales associates. We also provide managed sales teams that support our retail clients and sell anything external, such as B2B, B2C, and more.”

About Us: The Retail Outsource creates a custom sales system including everything from how customers are greeted, operational procedures, all the way through to aftercare programs. TRO specializes in building high performance sales/support teams for retail and outside projects. They also staff and successfully manage retail stores on behalf of their clients. T-ROC and its affiliates provide total sales operation solutions. The Retail Outsource Companies include Mobile Insight – real-time field reporting and business intelligence, The Consumer Insight – full-service customer experience analysis, and SYMBITS – managed IT services. Working in synergy, these four companies form a complete ecosystem: running, managing, and maximizing the productivity of retail efforts.

Brett Beveridge Talks Retail Business on TALK BUSINESS 360

February 7, 2014

An interview with Industry Innovator Brett Beveridge, CEO/Founder of The Retail Outsource
Companies, is airing worldwide on TALK BUSINESS 360 – an inflight radio channel on American Airlines and US Airways featuring current business news for a variety of industries.
 Airing during the heavily traveled 2013/2014 Holiday season, Beveridge’s message has the potential for touching 9+ million business travelers and leisure tourists on 61,352 flights. Retail Store Operators not satisfied with their store performance and seeking positive changes in 2014 will beespecially interested in this interview.

“TRO University is the centerpiece of our business and it combines art and science to provide the best, most experienced sales associates in your stores. We do that by creating a sales system, not   just sales training, for your retail concept. Including everything from how customers are greeted all the way through to aftercare once the sale has been made.” Brett Beveridge, Founder and CEO, The Retail Outsource.

During busy times of year, such as the past Holiday season, retail owners may have been made aware that their current sales POS systems are just not performing efficiently enough to give a positive buying experience. They may be wondering why their sales did not meet their seasonal projections.

With the help of The Retail Outsource Group of Companies, retailers across the US can dramatically optimize retail store operations. (

In his interview, Beveridge explains that the mission of the Retail Outsource is to give their customers feedback and recommendations that will help them run their retail business more effectively. Services include physically operating the retail store for them anywhere in the United States with a trained team of retail sales specialists.

About Us: The Retail Outsource specializes in building high performance sales/support teams for retail and institutional projects. They also staff and successfully manage retail stores on behalf of their clients. T-ROC and its affiliates provide total sales operation solutions. The Retail Outsource Companies include Mobile Insight – real-time field reporting and business intelligence, The Consumer Insight – full-service customer experience analysis, and SYMBITS – managed IT services. Working in synergy, these four companies form a complete ecosystem: running, managing, and maximizing the productivity of retail efforts.

The Retail Outsource Companies to Attend January Shows

December 17, 2013

Representatives from The Retail Outsource Companies (T-ROC), will be participating in both the Consumer Electronic Show (CES) in Las Vegas January 7 – 10, 2014 and the NRF Big Show in New York City from January 12 – 15, 2014.

Each Show is the world’s largest venue in its respective category – showcasing how up-to-the-minute to-market inventions and the latest solutions are helping industry leaders and multi-channel retailers overcome logistics and operational challenges and achieve their sales goals.

Team T-ROC is a part of this innovation revolution. These four elite companies complete the ecosystem of running, managing, and maximizing the productivity of retail businesses. Together they help retailers operate their stores by providing a trained team of product demonstrators or retail specialists.

The Retail Outsource creates a custom sales system including everything from how customers are greeted, operational procedures, all the way through to aftercare programs. TRO also builds high performance sales/support teams for retail and outside projects.  They also staff and successfully manage retail stores on behalf of their clients.

The Consumer Insight measures the Customer Satisfaction Index utilizing mystery shopping, satisfaction surveys, and competitor statistics. Techniques for improving brand appeal and brand loyalty are also available.

Mobile Insight provides quantitative analysis of store visits by customers and compiles reporting and business intelligence in real time. Industry specific software provides store management with instant access to photo capture, product delivery, and sales goals.

SYMBITS is America’s best-in-class IT managed solutions provider for the retail and education industries while also helping America’s small to medium size businesses with IT maintenance and on and off-site support, remote helpdesk,  business continuity strategies and cloud service offering.

To find out firsthand how Team T-ROC can help you dominate your industry and dramatically grow your revenue and profits, we invite you to arrange a live meeting with them at one, or both of these events.  Pre-show appointments are encouraged and welcomed!

T-ROC Introduces The Consumer Insight at CES 2013


<h6″>January 4, 2013</h6>
<h3>The Retail Outsource Companies Introduces The Consumer Insight at CES 2013</h3>
Miami, January 4, 2013:  <a href=””>The Retail Outsource Companies</a>, is pleased to announce the launch of its new sister company, The Consumer Insight (<a href=””></a>). <a href=””>The Consumer Insight (TCI)</a>, is a full-service customer experience management service provider. TCI focuses on Mystery Shopping, Telephone Mystery Shopping, Customer Surveys, Compliance Audits, Competitive Intelligence, and Instant Rewards programs.

TCI’s client-centric methodology and unparalleled commitment to quality reporting distinguish it above other customer experience management programs currently available.  TCI deploys over 25 specific processes to ensure quality reporting; including PhotoDNA document upload verification and GeoVerify GPS location authentication. Through the use of TCI’s 30 thousand team members we can quickly deploy and execute thousands of visits with quality and accuracy. “We are delighted to add TCI to our comprehensive suite of services offering.” stated Brett Beveridge, Founder &amp; CEO of The Retail Outsource Companies.

The Consumer Insight is headed up by Sam Hersey. Sam Hersey is a 30-year veteran of the retail industry and currently serves as the General Manager of The Consumer Insight.  He has operated hundreds of retail locations with a focus on CE and wireless retail services.  Sam has a rich and varied background in all aspects of retailing and specializes in defining, refining, and elevating the customer experience.  He has applied his extensive experience to developing actionable full-cycle customer experience reporting and management services to empower over 75 retail entities; from Fortune 100 companies to regional and local retailers. “Sam’s programs have helped clients of all sizes to understand, refine, and improve their customers’ retail experience. His extensive retail and customer experience expertise offers TCI an immense competitive edge.” stated Brett Beveridge, Founder &amp; CEO of The Retail Outsource Companies.

To connect with TCI at CES contact Founder and CEO Brett Beveridge at

<strong>About The Consumer Insight</strong>

<a href=””>The Consumer Insight</a> (TCI), a full service customer experience management service provider, is the newest member of <a href=””>The Retail Outsource Companies</a>. TCI is headquartered in Miami, FL, along with its affiliate companies, <a href=””>The Retail Outsource</a>, specializes in retail consultation and specialized sales team staffing, <a href=””>Mobile Insight</a>, a wireless mobile field force automation application system, and <a href=””>SYMBITS</a>, an IT managed services firm.

The Retail Outsource honored by Inc. Hire Power Awards

December 12, 2012

Brett Beveridge CEO of The Retail Outsource has been honored by Inc. Hire Power Awards as one of the “Real Heroes of the American Economy” for his job creating efforts.

The Retail Outsource ranks #7 in job creation over the past three years in the retail industry.

December 12, 2012:  New York, NY – Miami, FL – based The Retail Outsource featured in the inaugural ranking of Inc.’s Hire Power Awards, recognizing the private businesses that have generated the most jobs in the past three years.

The Retail Outsource generated 129 jobs from 2008 to 2011, placing it among the top 10 private business job creators within the retail industry.

The Retail Outsource specializes in the turnkey management and staffing of high performance sales teams both in and out of retail. Their recent hiring programs are not unique for the company but rather are continued indicators of the company’s impressive growth. “It’s an honor to be recognized for our job creating efforts. The hard work and dedication of our employees is what allows us to continue growing” said Brett Beveridge, Founder and CEO of The Retail Outsource. With employees in more than 44 states nationwide, The Retail Outsource is poised for continued rapid growth, including expansion into Puerto Rico, Mexico and Canada.

Inc. is the only major business media brand aimed solely at CEOs of fast-growing private companies. The Hire Power Awards will appear in Inc.’s December/January issue, as well as the brand’s web site,

“The top 100 companies on the list have created 73,032 American jobs in the three-year period from 2008 to 2011 – an amazing feat, given that much of that job growth came during the heart of the recession,” explains Inc. editor-in-chief Eric Schurenberg. “And it isn’t just the big guys that are adding jobs. Companies with less than $50 million in annual revenue make up nearly one-third of the Hire Power list.”

The inaugural Inc. Hire Power Awards are sponsored by Bank of America Merrill Lynch, which is proud to recognize American companies that have greatly increased their workforces. Inc.’s Hire Power Awards celebrates private companies on the forefront of American job creation, giving these businesses the recognition they deserve.

About The Retail Outsource

Headquartered in Miami, FL, The Retail Outsource specializes in retail consultation and specialized sales team staffing. It is also affiliated with Mobile Insight, a wireless handheld-based field force automation, compliance and reporting application developer, SYMBITS, an IT managed services firm, and The Consumer Insight, a full-service customer experience management services provider. To learn more about the services The Retail Outsource offers to retailers, manufacturers and service providers, visit http://www.theretailoutsource.comor .

About Inc.

Founded in 1979 and acquired in 2005 by Mansueto Ventures, Inc. is the only major brand dedicated exclusively to owners and managers of growing private companies, with the aim to deliver real solutions for today’s innovative company builders.  Total monthly audience reach for the brand has grown significantly from 2,000,000 in 2010 to over 6,000,000 today.  For more information, visit

About Bank of America Merrill Lynch

Bank of America Merrill Lynch is one of the world’s largest financial institutions, serving individual consumers, small- and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 57 million consumer and small business relationships with approximately 5,700 retail banking offices and approximately 17,250 ATMs and award-winning online banking with 30 million active users. Bank of America Merrill Lynch is among the world’s leading wealth management companies and is a global leader in corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. Bank of America Merrill Lynch offers industry-leading support to approximately 4 million small business owners through a suite of innovative, easy-to-use online products and services.  For more information, visit:

“Bank of America Merrill Lynch” is the marketing name for the global banking and global markets businesses of Bank of America Corporation. Lending, derivatives, and other commercial banking activities are performed globally by banking affiliates of Bank of America Corporation, including Bank of America, N.A., member FDIC. Securities, strategic advisory, and other investment banking activities are performed globally by investment banking affiliates of Bank of America Corporation (“Investment Banking Affiliates”), including, in the United States, Merrill Lynch, Pierce, Fenner & Smith Incorporated and Merrill Lynch Professional Clearing Corp., all of which are registered broker dealers and members of FINRA and SIPC, and, in other jurisdictions, by locally registered entities. Investment products offered by Investment Banking Affiliates: Are Not FDIC Insured * May Lose Value * Are Not Bank Guaranteed.

Brett Beveridge lends a hand at Joshua’s Heart Foundation

Young Presidents’ Organization of South FloridaThe Retail Outsource and Joshua’s Heart Foundation team up to feed the families in need.

Brett Beveridge CEO of The Retail Outsource and member of the Young Presidents’ Organization of South Florida lends a hand at the Thanksgiving Day food distribution event hosted by Joshua’s Heart Foundation.

This year, Joshua’s Heart Foundation will feed over 600 needy South Florida families during their monthly food distribution events. The employees of The Retail Outsource were happy to make their contribution to the Thanksgiving food distribution. Brett Beveridge, pictured below, was proud to represent The Retail Outsource as well as the Young Presidents’ Organization of South at the Thanksgiving event.

About The Retail Outsource

Headquartered in Miami, FL, The Retail Outsource specializes in retail consultation and specialized sales team staffing. It is also affiliated with Mobile Insight, a wireless handheld-based field force automation, compliance and reporting application developer, SYMBITS, an IT managed services firm, and The Consumer Insight, a full-service customer experience management services provider. To learn more about the services The Retail Outsource offers to retailers, manufacturers and service providers, visit or

About Joshua’s Heart Foundation

Joshua’s Heart Foundation is a 501(c) 3 non-for-profit organization. Our mission is to “Stomp Out World Hunger”, and the best place to start is right here in Miami Dade County. Joshua’s Heart Foundation empowers needy people to improve their quality of life by providing items of basic necessity and by effectively engaging and educating communities at home and abroad about committing to fight hunger and poverty on a global level.

About Young Presidents’ Organization

YPO (Young Presidents’ Organization) is a not-for-profit, global network of young chief executives connected around the shared mission of becoming Better Leaders Through Education and Idea Exchange. Founded in 1950, YPO today provides 20,000 peers and their families in more than 120 countries with access to unique experiences, world-class resources, alliances with top learning institutions, and specialized Networks that help them enhance their business, community and personal leadership. Altogether, YPO member-run companies employ more than 15 million people around the world and generate US$6 trillion in annual revenues. For more information, visit

His and Hers Shopping Rules – The Wall Street Journal

September 6, 2012

We are very excited to announce that our CEO Brett Beveridge was quoted on a recent article in The Wall Street Journal.  Take a look at the article titled His and Hers Shopping Rules below. Way to go Brett!

The Wall Street JournalBusiness His and Hers Shopping Rules By Sanette Tanaka
1073 words
5 September 2012
The Wall Street Journal Online
Copyright 2012 Dow Jones & Company, Inc. All Rights Reserved.

Stores are finally recognizing what seems like a basic fact of retail: Men and women shop differently.

Faced with increasing competition from online retailers, some bricks-and-mortar retailers are embracing a practice known as gender-based selling, where stores aim to lure men and women to shop by focusing on their differences. Knowing that men hate to browse, a store may group all its men’s products in one location close to the entrance, and knowing women like suggestions, it may train associates to offer product alternatives.

While some retailers are hesitant about a sales strategy that essentially says to treat men and women differently, others have embraced it as a progressive model to offer the best customer experience.

“The traditional sales model, where you treat every single person like an average consumer, doesn’t make any sense,” says Barbara Kahn, director of the University of Pennsylvania’s Jay H. Baker Retailing Center, which published one of the first studies on gender differences in the shopping experience. The study found women are most affected by personal interactions with sales associates, while men are affected by pragmatic factors, like the availability of products and parking spaces.

“We can’t do one size fits all anymore. Women are risk-averse, and will want to know more about the features and benefits of the product,” says Delia Passi, CEO of WomenCertified, a research and consumer advocacy group. Making the store experience more interactive—”touching a fabric, staging it with matching bags—will prompt [a woman] to want to buy more.”

Men, on the other hand, just want to know where the product is and they “want their areas clearly defined,” Ms. Passi says. To men, the worst outcome is to walk out of a store empty-handed, she says. Ms. Passi says requests for her company’s training in gender-based selling have increased tenfold over the past decade. Her clients range from apparel retailers to automotive companies.

Brett Beveridge, founder and CEO of Retail Outsource Co., a sales-performance company in Coral Gables, Fla., says nearly all his clients are asking for training in gender-based selling. Mr. Beveridge advises clients—from big-box electronic retailers to service providers—on how men and women respond to particular service and design choices. To cater to men, for example, he tells retailers to put information on fact boards near the products, so men don’t have to ask questions of associates. Men “like to feel that they’re competent and know the answers,” he says.

Drawing from her training in gender-based selling with Ms. Passi’s company last year, Judith Schumacher Tilton, dealer principal of Tilton Automotive Group, which operates two dealerships in Little Falls and Denville, both in N.J., says she is a strong proponent for colors on the showroom floor. When she got the newest Chevrolet Spark in July, she lined up techno pink and jalapeño green versions of the vehicle outside her dealership that day. Ms. Tilton says the colors and display helped sell the cars more quickly than other model launches, even before they were advertised. “When women came in, it was the first thing they saw. We sold them right away,” she says.

Jim Dunn, vice president and general manager of JM Lexus in Miami, who has been a client of Ms. Passi’s for the past three years. changed the way his associates deal with men and women and revamped the showroom floor. Before, associates would discuss the features and gadgets of the car with men, but Ms. Passi’s training revealed that approach works better with women. “Now we make sure we give 60, 70, 80 % of the conversation to our female customers,” he says.

Kathy Kraft, 52 and from Portland, Ore., enjoys scouring through stores to find that perfect item. “I like the hunt,” Ms. Kraft says. She often shops with her friends and is friendly with her personal shopper at Nordstrom. One of her favorite stores, White House Black Market, a boutique-style clothing store with a primarily female clientele, plays up the social factor. Associates encourage women to model their clothes in front of the large mirror in the center of the store. The chain also emphasizes visually appealing displays by arranging complete outfits together.

While Nordstrom says its overall approach isn’t gender-specific, it makes changes based on the behavior it sees from male and female shoppers. Last fall, Nordstrom moved men’s grooming products and fragrances into the men’s department after the store found through customer feedback that men would rather shop for all their items in one area. It also made what it calls “girlfriend dressing rooms” that are oversize and are separated just by curtain dividers so women can easily chat and share outfits. “We’ve learned that women like shopping together,” says John Bailey, a spokesman. “It gives them some privacy but allows them to show their clothes to each other.”

To become more female-friendly, Lowe’s began displaying finished projects, like kitchen vignettes, “so you can start to envision how it looks at home,” says Melissa Birdsong, vice president of Lowe’s. Shelves used to be 16 feet tall around the store’s perimeter and 12 feet in the aisles. The company lowered the racks to as low as 4½ feet in some areas. “What we heard from customers, mostly women, was that [higher racks were] very intimidating,” Ms. Birdsong says.

Not all stores have embraced gender-based selling because it can be time-consuming and expensive, due to training costs and a high sales-associate turnover rate. In addition, some companies are hesitant to advertise a policy founded on treating men and women differently. Home Depot spokeswoman Jean Niemi says the store, “which is first and foremost a working warehouse,” doesn’t differentiate based on gender. “We don’t look at it like men vs. women,” she says.

Jason Luna, 37, of Pine Bush, N.Y., says he prefers to shop solo, while his wife Mary “enjoys the process more.” “I’m generally annoyed by active sellers,” he says.

Still, Mr. Luna hesitates at the concept of gender-based selling. “There are definite differences between men and women,” he says. “But on the other hand, I feel uncomfortable about a practice that automatically assumes differences.”

Write to Sanette Tanaka at

CEO honored as Local Miami Community Leader

May 4, 2012

May 4, Miami – Brett Beveridge, Founder and CEO of The Retail Outsource Companies, was named among 19 other Miami community leaders as a recipient of the 2012 Alumni Achievement Awards by the Education Fund. This award was designed to honor accomplishments of Miami-Dade schools alumni; building on the successes of the schools’ achievements, honoring and recognizing the accomplishments of their students and alumni. The Awards will be bestowed upon the recipients during The Education Fund’s Art of Found Objects Art Auction.

Mr. Beveridge was heard being proud and humbled by being on the list of distinguished locals receiving this awards and proud of being a Miami native, enjoying multiple levels of personal and professional success since his graduation from Miami Palmetto Senior High School. He continued his education at the University of Miami before embarking on his many successful entrepreneurial endeavors.

Since 1985, The Education Fund has worked with the private sector to direct resources where they are most in need within the Miami-Dade schools. The Education Fund’s mission is the design and implementation of initiatives to improve the Miami-Dade schools.

To read more and to see a complete listing of award recipients please visit The Education Fund’s news page here.

Superstar Support for the Corporate Team!

April 18, 2012

We’re proud to honor Leah, Brett’s Executive Assistant Extraordinaire! Her attitude is a pleasure in the office especially when she’s inundated with more work than one person could possibly handle. She thoroughly completes all her tasks due to her relentless organization skills and attention to detail. Leah is always smiling and quite frankly just generally awesome! Her extra effort ensures things are done on time the first time, every time which is the perfect embodiment for TRO’s values.

We enjoy working side-by-side with Leah and congratulate her on a job not just well done, but awesomely done!

Thanks Leah and keep smiling!

TRO Targets Global Wireless at Mobile World Congress

February 27, 2012

MIAMI, FL and BARCELONA, SPAIN, Feb 27, 2012 – The Retail Outsource (TRO), known for building high performance sales teams within the wireless industry, is continuing to expand its reach by showcasing its retail assessment and strategy consulting services during the 2012 Mobile World Congress. TRO will be meeting with executives from many wireless, technology and subscription-based companies in emerging markets and offering sound guidance on how to create a winning sales team that will deliver performance and increase client market share.

The Retail Outsource will at the comprehensive mix of retail services offered including: retail channel consulting; training and sales initiative strategies; marketing and promotion identification and design; retail strategy assessment and analysis; and real estate site strategy and selection.

The Retail Outsource will also be working in concert with strategic partners, Brightstar Corp. and Mobile Insight to meet with clients regarding their new offering of full-service retail services. Each company brings best-in-class expertise in their respective specialties delivering customers a bundled end-to-end solution to wireless operators, manufacturers, regional and national retailers. The trio of companies helps increase sales of wireless devices by driving demand for wireless products at the point of sale, both in-store and online, while managing the complexities associated with the wireless device category.

The Retail Outsource (TRO) is a premier sales performance agency, maximizing sales for clients in more than 40 states, Puerto Rico and Canada, specializing in retail consultation & startup operations, sales staffing & management, training, and outside sales. TRO was named to the Inc 500 list of fastest growing private companies in 2010 and has been recognized as one of the Best Places to Work in South Florida by the South Florida Business Journal. The company’s clients range from the world’s largest retailers and wireless service providers to regional independent wireless dealers and agents in the U.S. and Canada.

About Mobile Insight

Mobile Insight is a field force automation SAAS application created to make field sales and support teams more productive and efficient.  In addition, the application   provides real time data collection and reporting for easier and more meaningful insights into the business, while lowering operating costs. The application is the first of its kind to integrate patented geo-fencing technology, which uses GPS to ensure visit compliance. It also integrates management tools and analysis to ensure management has the ability to not only manage their field teams more effectively, but to also derive business-driving insights from the data that is collected and reported at retail.  Mobile Insight has been awarded several distinguished honors, including Red Herring and the Innovations Showcase at CTIA. Mobile Insight’s clients include large wireless and digital service providers, handset and accessory manufacturers, big box national retailers, and dealers.


For more information:
Rebecca Jones