T-ROC names Karen Paletta Chief Operating Officer

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MIAMI (Monday, December 29, 2019) – The Revenue Optimization Companies (TROC), a provider of premier staffing outsource, software, managed technology services, and consumer insights for the top global brick and mortar retailers, manufacturers, service providers, and distributors  has named Karen Paletta, Chief Operating Officer, effective January 1, 2020.

Karen is an accomplished industry veteran with over two decades of experience in wireless technology, and an award-winning history of building thriving operations. Paletta comes to TROC from Sprint, where she served as a Region President leading sales, marketing, and operations throughout the Northeast corridor. She enjoyed a long tenure with the telecom giant, continually advancing her position within the company and significantly impacting sales and profitability with each new responsibility. Her leadership helped Sprint secure its position as the nation’s fourth largest telecom company.

“We’re thrilled and very fortunate to have Karen on our team,” said Brett Beveridge, CEO and Founder of T-ROC. “With her proven experience and unique insight into telecom and technology, she is the perfect fit to lead our diverse group of people and companies. She’s an innovator and we are a company of innovators, so I’m confident she will do great things for T-ROC in the new year and well beyond.”

Paletta replaces Mark Adams who recently retired after 4 years at T-ROC and more than 35 years of retail management. As the new COO of T-ROC, Paletta will oversee the company’s people-related offerings including retail operations, outsource staffing and talent management domestically as well as South and Central America.


TROC is the leading provider of premier staffing outsource, software, managed technology services, and consumer insights for the top global brands, retailers, manufacturers, service providers, and distributors. The company’s distinctive solutions address the entire lifecycle of brick and mortar brand and retail operations by combining retail expertise, best practices, and technology to help its customers  achieve sales and operational excellence as well as a sustainable competitive advantage. As a Retail 4.0 thought leader, T-ROC enables companies with high-value products in the physical world  to thrive through the digitalization of the physical shopping experience. To learn more about T-ROC, visit www.trocglobal.com.

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