TRO Targets Global Wireless at Mobile World Congress

February 27, 2012

MIAMI, FL and BARCELONA, SPAIN, Feb 27, 2012 – The Retail Outsource (TRO), known for building high performance sales teams within the wireless industry, is continuing to expand its reach by showcasing its retail assessment and strategy consulting services during the 2012 Mobile World Congress. TRO will be meeting with executives from many wireless, technology and subscription-based companies in emerging markets and offering sound guidance on how to create a winning sales team that will deliver performance and increase client market share.

The Retail Outsource will at the comprehensive mix of retail services offered including: retail channel consulting; training and sales initiative strategies; marketing and promotion identification and design; retail strategy assessment and analysis; and real estate site strategy and selection.

The Retail Outsource will also be working in concert with strategic partners, Brightstar Corp. and Mobile Insight to meet with clients regarding their new offering of full-service retail services. Each company brings best-in-class expertise in their respective specialties delivering customers a bundled end-to-end solution to wireless operators, manufacturers, regional and national retailers. The trio of companies helps increase sales of wireless devices by driving demand for wireless products at the point of sale, both in-store and online, while managing the complexities associated with the wireless device category.

The Retail Outsource (TRO) is a premier sales performance agency, maximizing sales for clients in more than 40 states, Puerto Rico and Canada, specializing in retail consultation & startup operations, sales staffing & management, training, and outside sales. TRO was named to the Inc 500 list of fastest growing private companies in 2010 and has been recognized as one of the Best Places to Work in South Florida by the South Florida Business Journal. The company’s clients range from the world’s largest retailers and wireless service providers to regional independent wireless dealers and agents in the U.S. and Canada.

About Mobile Insight

Mobile Insight is a field force automation SAAS application created to make field sales and support teams more productive and efficient.  In addition, the application   provides real time data collection and reporting for easier and more meaningful insights into the business, while lowering operating costs. The application is the first of its kind to integrate patented geo-fencing technology, which uses GPS to ensure visit compliance. It also integrates management tools and analysis to ensure management has the ability to not only manage their field teams more effectively, but to also derive business-driving insights from the data that is collected and reported at retail.  Mobile Insight has been awarded several distinguished honors, including Red Herring and the Innovations Showcase at CTIA. Mobile Insight’s clients include large wireless and digital service providers, handset and accessory manufacturers, big box national retailers, and dealers.


For more information:
Rebecca Jones