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Voyage Mia – Meet Brett Beveridge of T-ROC

 

Today we’d like to introduce you to Brett Beveridge.

Brett, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
During my senior year at the University of Miami in 1989, my friend and I started selling cell phones out of the back of a van. We would literally drive around and station ourselves in parking lots and businesses to sell cell phones, which were just becoming popular. In less than a year, we opened a retail store that became the largest independent mobile wireless retailer in the country at that time. Within seven years, my partners and I took that company public and sold it to Nextel. Start-ups felt natural to me, and I decided to keep going. During my time in the retail industry, I recognized many problems, particularly at big-box retailers where consultative sales people aren’t equipped to help customers understand and choose the latest in technology such as cell phones and rate plans. That sparked the idea to start The Revenue Optimization Companies (T-ROC), a parent company that houses four, stand-alone companies that each focus on a specific retail solution. I’ve now founded ten award-winning companies, and we assist the world’s most reputable companies and brands such as Apple, Walmart, T-Mobile, Comcast and many more.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I think any entrepreneur will tell you that the road to success is never easy — you’re always going to have struggles and that’s how you learn, evolve and become better. I made the risky decision from the very beginning to stay independent and use my own money to start companies, even personally guaranteeing heavy bank loans because I believed in what we were doing. My first project came in 2007 — one year before the recession hit — so it was a grueling balancing act of gaining customers, losing customers and working very hard to find new customers. During that time, I didn’t take a paycheck, kept the company lean, and worked hard for new sales opportunities. I learned to speak “recession” language and landed clients by saving them money, while offering them more efficient ways to operate.

Alright – so let’s talk business. Tell us about The Revenue Optimization Companies – what should we know?
The Revenue Optimization Companies (T-ROC) houses four, stand-alone companies that each focus on a specific retail solution. We spend every waking hour finding ways to dramatically grow your revenue and reduce your costs through a unique combination of people and innovative technology. We’re best known for selling complicated stuff that we make easy for consumers to understand. I think of it like a doctor prescribing the best medicine for a patient: We prescribe solutions, which are the best technologies for your personal needs.

When it comes to what sets us apart, unlike other competitors, we own and operate our stores, which keeps us sharp and on top of what’s happening in our space. This allows us to help other companies run their stores more efficiently too.

One of my proudest accomplishments is that four companies that I’ve founded have now been recognized on the Inc. 500/5000 annual list of the fastest growing private companies a total of six times, including two companies in 2016. South Florida Business Journal has also recognized T-ROC as one of the best places to work three times, and I’m honored that our people love working with us. We’ve promoted more than a 110 people this year, with more to come!

Is our city a good place to do what you do?
Businesses like mine can be started anywhere because we are servicing national clients on a national basis. If you’re starting a company here, my advice is to make sure you can attract the right talent at the leadership level. While Miami does not have an overage of large businesses like New York, Los Angeles or Atlanta, our city does have a lot of support and ingredients for startups and entrepreneurs. The UM Life Science & Technology Park has incubators in it and there are community centers where inspiring entrepreneurs or startups can exchange ideas, network and create partnerships. Miami is a vibrant breeding ground for different talents, cultures and points of view, which leads to entrepreneurship.

Inc. “500|5000” 2017

Overview

The Inc. 500|5000 recognizes the fastest growing companies in America. Making the Inc. 500|5000 list means that you’ve overcome the odds, that you are part of an elite group of companies at the top of their games. Only the very best are awarded the distinction of being named to the Inc. 500|5000, the gold standard of entrepreneurial success.

Transforming sales teams through Workplace by Facebook

MIAMI, FL (Nov 10, 2017

Based in Coral Gables, Florida,The Revenue Optimization Companies (T-ROC) enables its clients to fulfill their sales performance needs through a variety of retail sales solutions. It has seen 264% growth over the last three years.

 

80%

of the company is connecting in Workplace

97%

are getting answers fast using Workchat

 

“We have four divisions and numerous projects within each. Workplace has increased awareness among employees about what we do and realize the opportunity here for career growth.”

Page Valgora, Director of Sales Enablement, T-ROC

Discovering a better way
With its mainly millennial workforce, T-ROC found Workplace to be the perfect solution to connect its employees: it’s easy to implement, requires no training and uses the Facebook platform young professionals are familiar with.

Page Valgora, Director of Sales Enablement explained: “We wanted employees to be active in the T-ROC community, contributing ideas, learning best practices and sharing successes.”

Now everyone at T-ROC is using Workplace—from the CEO, to administrative assistants. Specifically, Work Chat has become integral to its sales operations and enablement. It instantly connects employees through mobile or desktop to get answers, send files, or conduct video calls.

“When sales staff working independently in the field need answers fast, Work Chat is their lifeline,” said Page.

How Workplace helped
The impact of Work Chat on T-ROC’s sales team can be seen across the entire company’s operations. The organization has become more agile, allowing for spontaneous and lively dialogue on new ideas, products and campaigns that bring employees closer.

A national team of T-ROC employees represent a large wireless carrier advocating their brand while supporting and training their big box retail stores. Part of the job requires setting up displays for the brands they’re representing. To encourage quality setup, T-ROC leadership devised an impromptu contest, asking employees to share a photo of their display in a Workplace Group. The employee with the best display would win a gift card.

Employees participated enthusiastically. The contest increased team morale and gave leadership a new method to align teams on sales best practices. CEO and President, Brett Beveridge describes these activities as “a great way to make an immediate impact and drive the behaviors or productivity we want.”

The contest was executed in 48 hours, eliciting comments, gif-filled responses, and hundreds of reactions. This dynamic experience would not have been possible with email.

Results
With more than 80% of employees using Workplace and 97% using Work Chat, Workplace has helped T-ROC remain agile, and increase productivity and knowledge sharing between its sales teams.

Next, T-ROC plans to explore integrations with Workplace bots to automate and make processes efficient. In particular, it wants to use a “thanks bot” to make employee recognition easier and transparent.

Fast 50 2017: Recognizing South Florida companies

MIAMI, FL (August 18, 2017)

Congratulations to all the companies that made our Fastest-Growing 50 Companies lists.

The companies recognized showed sustained revenue growth from 2014 to 2016, and are ranked by percent growth of revenue in that time span. They are ranked in two lists: 25 companies with over $25 million in 2016 revenue and 25 with under $25 million in 2016 revenue.

The list featuring companies with over $25 million in revenue boasted one company that actually grew to over $1 billion. This group was once again led by construction or construction-related businesses, which had eight representatives, followed by technology companies with four and staffing agencies with three. Last year, this List featured 11 companies from the construction industry. Hayes Locums LLC is the youngest company on the List, founded in 2012, while City National Bank is the oldest (1946), but it’s still growing.

On the list that includes companies with under $25 million in revenue, the technology sector placed eight companies. Alturna-Tech led this group – but not only this group. The company topped the list of 50 companies, due to its impressive growth percentage. Founded in 2013 and the newest of those on both lists, the IT solutions provider appears to be rocketing to stardom.

Kabat, Schertzer, De La Torre, Taraboulos & Co., an accounting firm based in Miami, has been servicing clients since 1976 and has been around longer than any of the other companies listed on the under $25 million list. Aside from the tech companies, this list shows some diversity in that we have engineering companies, accounting firms and general contractors mixed in with specialty food importers, a landscaping company and a gourmet spice producer/processor.

This illustrates that our South Florida business community is as diverse as it is robust. The South Florida Fast 50 companies were feted at an August 17 awards ceremony at Miami’s Jungle Island. The event was sponsored by BankUnited, Comcast Business and Daskal Bolton. Associate sponsors were the Greater Miami Chamber of Commerce and Oasis Outsourcing.

Fastest-growing companies: Revenue over $25M

#4: The Revenue Optimization Companies

At a time when many are proclaiming the death of traditional retail stores, Brett Beveridge’s company sees it as an opportunity for growth.
Beveridge is the CEO of Revenue Optimization Companies, a retail services company that advises retailers on how to lower costs and increase revenues. It has four divisions, each focused on a different retail solution.

Revenues for the company increased 174 percent between 2014 and 2016, and totaled $62.88 million in 2016. The company currently has more than 2,000 full-time employees, Beveridge said. One segment of the Coral Gables-based company places T-ROC sales teams inside existing retail stores, such as Walmart, to help sell technology products, such as mobile phones and home security. Another area of focus is gathering and analyzing metrics for its clients on consumers through mystery shopping, customer surveys and compliance audits.

Beveridge, who previously founded specialty wireless retailer Let’s Talk Wireless & Cellular, said he noticed from past experience that big box-retailers oftentimes were not adept at selling electronic or high-tech products and services. His new company helps solve that challenge by focusing on individual customers’ needs and truly understanding the technology behind the product, he said. Beveridge said that he sees continued growth in the technology side of retail. “There are a lot of retailers that are struggling and our companies are set to drive revenues and decrease costs,” Beveridge said.

T-Mobile abre su primera tienda en Cidra

CIDRA, PR (July 18, 2017)

En pleno desafío del clima socioeconómico del País, T-Mobile Puerto Rico unió esfuerzos con su socio de negocio Mobile Store Operators (MSO) para hacer realidad la apertura de la primera tienda T-Mobile en Cidra.

Localizada en la Carretera PR 172 en Plaza Cidra, la apertura de la tienda supone una inversión de aproximadamente $400,000 y la creación de cerca de 25 empleos directos, indirectos e inducidos.

Es la primera tienda T-Mobile en Cidra y la #11 operada por MSO en Puerto Rico con el alcance de servir a clientes de pueblos vecinos como Aguas Buenas, Aibonito, Comerío, Caguas y Cayey.

“Es un orgullo llegar a Cidra y servir a nuestros clientes del centro de la Isla. Con cada apertura no sólo acercamos nuestros productos y servicios de calidad a más personas; también estimulamos la economía local mediante la inversión, la creación de empleos y la actividad económica. El apoyo de nuestros clientes y la confianza que ellos depositan en nuestra marca son las razones principales que motivan nuestro plan de crecimiento en el mercado, siempre a favor de Puerto Rico”, comentó Buddy White, gerente general de MSO.

La nueva tienda T-Mobile en Cidra cuenta con un espacio de 1,800 pies cuadrados. Su diseño moderno provee áreas más cómodas y a la misma vez un servicio personalizado para los clientes.

EY Announces Brett Beveridge Entrepreneur of the Year®

MIAMI, FL (May 23, 2017)

MIAMI–(BUSINESS WIRE)–EY today announced that Brett Beveridge, founder and CEO of The Revenue Optimization Companies (T-ROC), is a finalist for the Entrepreneur Of The Year® 2017 Award in Florida. The awards program, which is celebrating its 31st year, recognizes entrepreneurs who are excelling in areas such as innovation, financial performance and personal commitment to their businesses and communities. Award winners will be announced at a special gala on June 23 at the Omni Orlando Resort at ChampionsGate.

“Today our family of employees across the country are the true testament to our success. I’m honored to be considered a finalist for such a prestigious award, and I’m thankful to be recognized among so many of my respected and admirable peers. I wish everyone the best of luck.”

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“Building this company from the ground up alongside my team was a true labor of love for all of us. It has always been my passion and seeing it succeed has pushed me to continue to take it to the next level,” said Brett Beveridge, president and CEO of The Revenue Optimization Companies. “Today our family of employees across the country are the true testament to our success. I’m honored to be considered a finalist for such a prestigious award, and I’m thankful to be recognized among so many of my respected and admirable peers. I wish everyone the best of luck.”

Now in its 31st year, the program has expanded to recognize business leaders in over 145 cities and more than 60 countries throughout the world.

Regional award winners are eligible for consideration for the Entrepreneur Of The Year National competition. Award winners in several national categories, as well as the Entrepreneur Of The Year National Overall Award winner, will be announced at the Entrepreneur Of The Year National Awards gala in Palm Springs, California, on November 18, 2017. The awards are the culminating event of the Strategic Growth ForumTM, the nation’s most prestigious gathering of high-growth, market-leading companies.

The four companies under the T-ROC umbrella provide a unique combination of solutions. These solutions can be used independently, but are most effective when used together. All of T-ROC’s solutions are designed to increase sales and reduce costs through the power of people and technology.

To learn more about The Revenue Optimization Companies (T-ROC), visit www.trocglobal.com.

Sponsors

Founded and produced by Ernst & Young LLP in the US, the Entrepreneur Of The Year Awards are nationally sponsored in the US by SAP America, Merrill Corporation and the Ewing Marion Kauffman Foundation.

In Florida, sponsors also include PNC Bank and Vaco.

About The Revenue Optimization Companies

The Revenue Optimization Companies (T-ROC) is home to four sales solutions companies that enable clients to fulfill all of their sales performance needs. The Retail Outsource (TRO): an in and out of store sales performance management company; Mobile Insight (MI): real-time field reporting and business intelligence; The Consumer Insight (TCI): full-service customer experience analysis; and SYMBITS: managed IT services. Working in synergy, these four companies form a complete ecosystem for running, managing, and maximizing the productivity of institutional efforts. To learn more about T-ROC and its subsidiaries, visit www.trocglobal.com.

About Entrepreneur Of The Year®

Entrepreneur Of The Year®, founded by EY, is the world’s most prestigious business awards program for entrepreneurs, chosen from an independent panel of judges including entrepreneurs and prominent leaders from business, finance, and the local community. The program makes a difference through the way it encourages entrepreneurial activity among those with potential and recognizes the contribution of people who inspire others with their vision, leadership and achievement. As the first and only truly global awards program of its kind, Entrepreneur Of The Year celebrates those who are building and leading successful, growing and dynamic businesses, recognizing them through regional, national and global awards programs in over 145 cities and more than 60 countries. ey.com/eoy

About EY’s Growth Markets Network

EY’s worldwide Growth Markets Network is dedicated to serving the changing needs of high-growth companies. For more than 30 years, we’ve helped many of the world’s most dynamic and ambitious companies grow into market leaders. Whether working with international mid-cap companies or early stage, venture-backed businesses, our professionals draw upon their extensive experience, insight and global resources to help your business succeed. For more information, please visit us at ey.com/sgm or follow news on Twitter @EY_Growth.

About EY

EY is a global leader in assurance, tax, transaction and advisory services. The insights and quality services we deliver help build trust and confidence in the capital markets and in economies the world over. We develop outstanding leaders who team to deliver on our promises to all of our stakeholders. In so doing, we play a critical role in building a better working world for our people, for our clients and for our communities.

EY refers to the global organization, and may refer to one or more of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. For more information about our organization, please visit ey.com.

This news release has been issued by Ernst & Young LLP, a member of the global EY organization that provides services to clients in the US.

For more information, please visit ey.com.

T-ROC Wins at Business Journal 2017 Best Places to Work

MIAMI, FL (February 17, 2017)

On Thursday, February 16, 2017, South Florida Business Journal presented the 2017 Best Places to Work Awards, a program that celebrates excellence and employee satisfaction in the workplace. We are thrilled to announce that The Revenue Optimization Companies (T-ROC), received the second-place award in the Large Company category.

“Our team dynamic and family approach to office culture has not only helped the company excel but has enabled our team to grow and become a powerful machine,” said Brett Beveridge, president and CEO of The Revenue Optimization Companies. “We provide excellent customer service for our clients across the country and that experience begins at home. We offer unique benefits and added values to our team members that encourages all of us to work hard together while also enjoying our personal lives.”

Awards were presented in three categories, Small (10 to 49 employees), Medium (50 to 99 employees) and Large (100 + employees) in a countdown format to the number one ranked company in each category. Each honoree company was presented with a custom plaque and invited up onto stage for photos. All honoree companies were notified in December and rankings were announced at the awards luncheon.

T-ROC is home to four sales solutions companies that enable clients to fulfill all of their sales performance needs:

• The Retail Outsource: an in and out of store sales performance management company

• Mobile Insight: real-time field reporting and business intelligence

• The Consumer Insight: full-service customer experience analysis

• SYMBITS: managed IT services

The four companies under the T-ROC umbrella provide a unique combination of solutions. These solutions can be used independently, but are most effective when used together. All of T-ROC’s solutions are designed to increase sales and reduce costs through the power of people and technology.

To learn more about The Revenue Optimization Companies (T-ROC), visit www.trocglobal.com

About The Revenue Optimization Companies

The Revenue Optimization Companies (T-ROC) is home to four sales solutions companies that enable clients to fulfill all of their sales performance needs. The Retail Outsource (TRO): an in and out of store sales performance management company; Mobile Insight (MI): real-time field reporting and business intelligence; The Consumer Insight (TCI): full-service customer experience analysis; and SYMBITS: managed IT services. Working in synergy, these four companies form a complete ecosystem for running, managing, and maximizing the productivity of institutional efforts. To learn more about T-ROC and its subsidiaries, visit www.trocglobal.com.

2017 Top Private Companies List (#53)


On Thursday, February 16, 2017, South Florida Business Journal presented the 2017 Best Places to Work Awards, a program that celebrates excellence and employee satisfaction in the workplace. We are thrilled to announce that The Revenue Optimization Companies (T-ROC), received the second-place award in the Large Company category.

“Our team dynamic and family approach to office culture has not only helped the company excel but has enabled our team to grow and become a powerful machine,” said Brett Beveridge, president and CEO of The Revenue Optimization Companies. “We provide excellent customer service for our clients across the country and that experience begins at home. We offer unique benefits and added values to our team members that encourages all of us to work hard together while also enjoying our personal lives.”

Awards were presented in three categories, Small (10 to 49 employees), Medium (50 to 99 employees) and Large (100 + employees) in a countdown format to the number one ranked company in each category. Each honoree company was presented with a custom plaque and invited up onto stage for photos. All honoree companies were notified in December and rankings were announced at the awards luncheon.

T-ROC is home to four sales solutions companies that enable clients to fulfill all of their sales performance needs:

  • The Retail Outsource: an in and out of store sales performance management company
  • Mobile Insight: real-time field reporting and business intelligence
  • The Consumer Insight: full-service customer experience analysis
  • SYMBITS: managed IT services

The four companies under the T-ROC umbrella provide a unique combination of solutions. These solutions can be used independently, but are most effective when used together. All of T-ROC’s solutions are designed to increase sales and reduce costs through the power of people and technology.

To learn more about The Revenue Optimization Companies (T-ROC), visit www.trocglobal.com

 

#2 – The Revenue Optimization Companies

30-second cocktail party pitch: Our company model is diverse, with lines of business focusing on wireless sales, repairs and IT technology that enables companies to be successful. Thereby the work is really interesting. When employees walk through the door, they are encouraged to think about what is possible and are required to challenge the norm and question why things are done in a certain manner.

Nothing is taboo or off limits in order to make the business stronger. Employees are expect to reimagine working in an environment that thrives in times of change and celebrates wins and understands losses as a team.

Employees come to realize it’s refreshing to work in a place where co-workers reach their hand out to help you be successful – and also to catch you when you are falling.

T-ROC continually hosts celebrations that bring employees together. The company’s monthly and annual awards recognize top performers and employees who truly embody the T-ROC culture.

The company’s diverse lines of national business allow talent to move to different projects and be exposed to various aspects of the business in order to grow their abilities.

Sometimes, the simplest changes drive employee satisfaction. A change from business casual to casual – including jeans – rocketed employee satisfaction and engagement. Last year, they also designed a new logo and brand. Employees came to understand the “why” behind company business strategies and how their work contributes to the bottom line. The experience also bolstered employee pride, says Leighann McGinnis, the company’s VP of people attraction and experience.

Company culture in five words: Entrepreneurial, customer focused, risk-takers, fun and non-bureaucratic.

Brett Beveridge won CEO of the Year 2016 for U.S.A.

Overview

Since 2010, Acquisition International Magazine’s annual awards have been highlighting the amazing work done by those firms and individuals whose ceaseless dedication to innovation, customer care and the continued growth and improvement of their businesses has seen them forge ahead of their competitors and raise the bar for performance and results in their industry.

About The Revenue Optimization Companies

Methodology

The 2016 Inc. 5000 is ranked according to percentage revenue growth when comparing 2012 to 2015. To qualify, companies must have been founded and generating revenue by March 31, 2012. They had to be U.S.-based, privately held, for profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2015. (Since then, a number of companies on the list have gone public or been acquired.) The minimum revenue required for 2012 is $100,000; the minimum for 2015 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Companies on the Inc. 500 are featured in Inc.’s September issue. They represent the top tier of the Inc. 5000, which can be found at www.inc.com/inc5000.

About Inc. Media

Founded in 1979 and acquired in 2005 by Mansueto Ventures, Inc. is the only major brand dedicated exclusively to owners and managers of growing private companies, with the aim to deliver real solutions for today’s innovative company builders. Winner of the National Magazine Award for General Excellence in both 2014 and 2012. Total monthly audience reach for the brand has grown significantly from 2,000,000 in 2010 to over 15,000,000 today. For more information, visit www.inc.com.

The Inc. 5000 is a list of the fastest-growing private companies in the nation. Started in 1982, this prestigious list of the nation’s most successful private companies has become the hallmark of entrepreneurial success. The Inc. 5000 Conference & Awards Ceremony is an annual event that celebrates their remarkable achievements. The event also offers informative workshops, celebrated keynote speakers, and evening functions.

For more information on Inc. and the Inc. 5000 Conference, visit http://conference.inc.com.

Inc. Media Contact:
Drew Kerr
212-849-8250

2016 Software & Technology Awards: T-ROC won

Overview

In its second year, the 2016 Software & Technology Awards showcase the hard work and commitment of businesses, departments and individuals across the country who not only keep their clients at the top of their game, but also drive innovation and, potentially, change the way businesses operate for the better. Winners are selected by a voting process via the Corp America magazine website.

About The Revenue Optimization Companies

Methodology

The 2016 Inc. 5000 is ranked according to percentage revenue growth when comparing 2012 to 2015. To qualify, companies must have been founded and generating revenue by March 31, 2012. They had to be U.S.-based, privately held, for profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2015. (Since then, a number of companies on the list have gone public or been acquired.) The minimum revenue required for 2012 is $100,000; the minimum for 2015 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Companies on the Inc. 500 are featured in Inc.’s September issue. They represent the top tier of the Inc. 5000, which can be found at www.inc.com/inc5000.

About Inc. Media

Founded in 1979 and acquired in 2005 by Mansueto Ventures, Inc. is the only major brand dedicated exclusively to owners and managers of growing private companies, with the aim to deliver real solutions for today’s innovative company builders. Winner of the National Magazine Award for General Excellence in both 2014 and 2012. Total monthly audience reach for the brand has grown significantly from 2,000,000 in 2010 to over 15,000,000 today. For more information, visit www.inc.com.

The Inc. 5000 is a list of the fastest-growing private companies in the nation. Started in 1982, this prestigious list of the nation’s most successful private companies has become the hallmark of entrepreneurial success. The Inc. 5000 Conference & Awards Ceremony is an annual event that celebrates their remarkable achievements. The event also offers informative workshops, celebrated keynote speakers, and evening functions.

For more information on Inc. and the Inc. 5000 Conference, visit http://conference.inc.com.

Inc. Media Contact:
Drew Kerr
212-849-8250