T-ROC Bringing Its Secret To The Rest Of Tech

T-ROC, which likes to refer to itself as the “best-kept secret for end-to-end retail enablement,” is expanding its service offerings to include the entire breadth of consumer electronics.

The company offers a spread of services as a retail outsourcer. Its Consumer Insight division provides focus groups and mystery shopping, while its Mobile Insight software division aids sellers with lead generation and employee tracking. It’s also able to help retailers with everything from consulting and design to store management and operation — including operating stores within stores. Past and present clients include Walmart, Apple, Macy’s, AT&T, T-Mobile and others.

T-ROC has a presence in all 50 states and Puerto Rico, with 4,800 W2 employees and a contingent workforce of over 15,000.

As part of its CE expansion, the company has brought on Laura Sorgenfrei as chief marketing officer, a new position for the company. Sorgenfrei will be tasked with leading the company in addressing the pain points of CE retailers and manufacturers, said T-ROC president/CEO Brett Beveridge in a recent call with TWICE, as well as how the company can develop products to address these issues.

Sorgenfrei has over two decades of industry experience, including product-launch experience and creating ROI program models. She helped launch retail in-store programs for such companies as Roku, Oculus, Beats by Dre, Parrot, Fossil and Nest, among others.

Last year T-ROC announced it was entering smart-home retail services, and has spent the last 12 months securing agreements with providers. The official launch date for the service is likely to be sometime this quarter, Beveridge said.

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